As per a 446-page chargesheet prepared by the Mumbai police, rapper-singer Badshah paid Rs 74 lakhs to get 72 lakh views for one of his videos.
Musicians who do not want to be named, say there is nothing unusual about entertainers in Mumbai resorting to fakeviews.
“It is a big-time racket, I don’t know why it’s such a surprise to everyone. Or why Badshah is getting called out for doing it. 70 percent of the entertainers in Mumbai increase the views artificially on social media. Why pick on Badshah?” a leading musician in Mumbai wants to know.
“It’s a pandemic of its own,” another middleaged musician says about paid views for music videos. “Lakhs , sometimes crores are paid to increase the number of views. And why just the videos? Celebrities in the entertainment business pay digital professionals in lakhs to increase their followers on Instagram and Twitter. This helps them acquire more power as influencers.”
Badshah, in the meanwhile, has a lot of support from his colleagues in the music and film fraternity. He is a well-liked guy. A regular bloke. No one has an unkind word for him.
A section of the entertainment industry see Badshah’s case as one more unfair targeting for prevalent unfair practices.