RRR Intensifies Oscar Plans, 80 Crore Campaign

S.S. Rajamouli  will leave no stone unturned  to  ensure that his  global hit RRR reaches the Oscars  shortlist. While the  Indian  government has  selected Pan Nalin’s Gujarati  gem Chhelo Show  as  India’s official  entry into the Oscars, Rajamouli  and his team  are taking RRR  as  an independent  entry to the Oscars, hopeful  to  catch the  jury’s attention.

For an independent film to be seriously considered for an  Oscar requires an intense  and  concentrated  campaign in  Los Angeles. For this, Rajamouli  and  his two  leading men Ram Charan  and NTR Junior  are reported  to be “pulling  out all stops” for a campaign leading up to the Oscar nominations.

Rajamouli and the producers  of RRR are spending close to Rs 80 crores  in promoting the  film in Los Angeles. Their efforts  seem to be paying  dividends .Glen Whipp Of Los  Angeles Times writes,   “Have you seen S.S. Rajamouli’s ‘RRR’? I mean, really seen it … not on Netflix, but on the big screen where its insane action sequences and furious dance numbers come to life in a way that will affix a smile to your face for the duration of its three-hour running time? Any movie boasting this many glorious set pieces deserves a nomination for the genius who created them.”