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Shared Release Is The New Way Out For Bollywood, Says Reliance CEO

Akshay  Kumar has  shown the way  out of the Covid crisis  for the movie business. His Diwali release  Laxmmi  Bomb  which was supposed  to release exclusively  on  the  OTT platform will also   release  in theatres in Australia ,New Zealand  and UAE on November 9.

 This  could well be the  way forward  for the  imbroglio in the  movie business. With movie theatres in India(barring those  in West Bengal)  showing no signs of re-opening in  the near future pending  big-budget films  like Rohit Shetty’s  Sooryavanshi, David Dhawan’s Coolie  No 1  and  Rajamouli’s   RRR are also looking to follow the path of a shared release, since this  seems  to be the  only way forward  .

 Shibashish Sarkar, CEO of Reliance Entertainment who have two major potential blockbusters Rohit Shetty’s  Sooryavanshi and  Kabir Khan’s  1983 awaiting  release does see the  wisdom  of a shared  release,

Says  Sarkar, “Yes if in a country  where  either that particular OTT platform not available or if theatres chain in such country not objecting to a film releasing in OTT and Theatres in the same time….films can release on both medium. We noticed the same for Mulan , Tenet, Troll World tour….etc etc. However I don’t foresee it as a stable route in normal times. Windowing for different medium is necessary.”

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