In spite of the critical acclaim none of Hansal Mehta’s films have made money. The filmmaker hopes to change that with his latest.
Simran is Mehta’s do-or-die effort to get a grip over the boxoffice. This explains why he’s willing to take any kind of argument conduct and attitude that his leading lady Kangana Ranaut shovels out.He even allowed her war of creative jurisdiction with writer Apurva Asrani to escalate because he doesn’t want anything to go wrong in his seemingly foolproof plan.
A source close to Mehta’s cinema says, “For the first time in his career Hansal Mehta has allowed an actor to call the shots. It’s a submission born out of a desperate desire for a boxoffice hit. Hansal hopes Simran would be another Queen for Ranaut.Sadly a success like Queen cannot be designed. You can’t take the same actress and hope to encore history.”
The trailer sees the feisty actress playing a Gujarati NRI in the US who works as a housekeeper and amuses her wardrobe with kleptomania.
This is the second film in a month that shows stealing from departmental stores and malls to be extremely liberating for the protagonist. In Alankrita Shrivsatva’s Lipstick Under The Burqa the young protagonist Plobita Borthakursauntered out of swanky high-end clothes stores with unpaid luxuries under her burqa.
In Simran kleptomania seems the least of Kangana’s problems. That she is unable to hold on to relationships seems a bigger issue here.She tells her fiancé that her real character flaw is gambling and kleptomania. The fiance’s reaction of outrage and disgust amuses Kangana. We are supposed empathize with her unorthodox take on life. But it doesn’t really happen that way. At least , not in the first big Bollywood project that’s come Hansal’s way.
Kangana seems to be milking the character’s unconventionality for all its worth. Whether this ploy of letting it all hang out works or not , we shall know on 15 September.
God knows, Kangana and Hansal Mehta need a hit. But playing the rebellious Gujju-American may not be everybody’s idea of a wacky evening in blunderland.
The trailer seems designed to seduce us into attentiveness. It gets our attention, though not as much of it as expected.

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Why On Earth Is Sushmita Sen Smoking A Cigar In Aarya’s First Look?

Season 3 of Aarya is being shot as you read this, and naturally Sushmita Sen is super-kicked about it, so kicked that she has put out a video where she is seen in the best Lady Boss version of herself.
Alarmingly, she is seen puffing away at a cigar, to complete her Badass Lady Boss image.
There was a time when women smoking cigarettes in Hindi cinema signaled vampishness. If a female actor was shown smoking it meant she had evil designs over the hero, and life in general.
Sushmita being Sushmita, a cigarette won’t do. A cigar it is, to go with her formidable image. The last Bollywood actor I saw smoking a cigar on screen was Premnath in the 1970s. Back then so many people didn’t die of cancer by smoking.
These are different far more dangerous and deadly times.
Sushmita is an iconic actor.She needs to be more careful about the image she projects . Smoking a cigar doesn’t enhance a woman’s(or a man’s) muscle power. Nor does it make her look cool.
About shooting for the third season of Aarya Sushmita says, “Aarya is synonymous with my name. I have lived as Aarya for two whole seasons and the love received by the audiences has only encouraged me to do more. Walking on the sets of Aarya Season 3 makes me feel at home and gives me a sense of empowerment. I’m grateful to the entire team at Disney+ Hotstar, Ram Madhvani Films and Endemol Shine India for the vision of creating Aarya and taking it to newer heights with every season.”
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Shah Rukh, Deepika, John Will Meet The Media On Monday At 4 pm(But There’s A Catch)

Pathaan has effectually discredited the efficacy of media interactions to promote a film. The film’s lead actors Shah Rukh Khan, Deepika Padukone and John Abraham did not conduct any press or portal interviews to promote the film.
And yet Pathaan is a blockbuster.
This weekend the Pathaan producer Aditya Chopra of Yash Raj Films took a call on behalf of the Pathaan team to do one media meet at the Taj Land’s End in Mumbai on Monday January 30 at 4 pm.
The three principal actors and director Siddharth Malhotra will address the media.
But here’s the catch: the media will not be allowed to ask any questions. There will be no Q& A s or one-on-one interactions.This basically means that the Pathaan team will have an opportunity to say what it wants to the media. But the media will have no say.
Make what you will of this one-way traffic.
A source close to Yash Raj informs me that this is the pattern regarding the media that Yash Raj will follow for future releases: no press meets no promotional engagements.
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Fake Projects of Pathaan Director Being Planted In Media

Siddharth Anand Denies Considering Any Project With Deepak Mukut
A word of caution to those marketing and publicity wizkids who think it’s okay to plant fake stories on (fake) projects with the Pathaan director.
It is not.
Such baseless announcements are meant only to raise the equity of the producers with whom Siddharth Anand’s name is linked. One such producer whose name has cropped up after the spectacular success of Pathaan is Deepak Mukut.
There were reports everywhere that Siddharth Anand’s next would be with Mukut.
Turned out to be a false rumour.
A source in the know informs, “Siddharth now has to complete Fighter starring Hrithik Roshan and Deepika Padukone for Yash Raj.Then he is committed to direct the sequel to War 2 for Yash Raj films. They will then start work on the next film in the Pathaan franchise. There is no scope or room for any outside projects for Siddharth Anand. So every announcement that you read of a new film to be directed by Siddharth Anand for an outside producer is likely to be a hundred percent fake.”
When I asked Siddharth Anand about the supposed project with producer Deepak Mukut he promptly replied, “NOT AT ALL.”
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Pink Director’s Next Featuring Yami As A Crime Reporter To Stream From February 16

Anniruddha Roy Chowdhury whose Pink featuring Amitabh Bachchan and Taapsee Pannu was one of the most important films of 2016, is all set to release his next Hindi film.
Entitled Lost, Anniruddha’s film , based on true events, will see Yami Gautam Dhar(that’s what the actress calls herself after her marriage) as a crime journalist. LOST is an emotional social thriller that represents a higher quest, a search for lost values of empathy and integrity.
Inspired by true events, Lost is a story of a bright young woman crime reporter in her relentless search for the truth behind the sudden disappearance of a young theatre activist.

Lost
Says Aniruddha “The shoot of LOST has been an incredible journey. I have been eager for the release of our hard-worked venture. The film is a realistic highlight of media in a social context and I am sure that it will give the audience a compelling watch. I am curious about its release and see the responses it shall get. I hope they will welcome it with open hearts.”
Yami Gautam Dhar who plays the lead of the crime reporter says, “I can’t be happier and more proud of the film’s selection for the opening night at CSAFF. I feel like its one that the people will connect to and will be the one that you cannot miss, especially in the current age and time. I have loved playing this role because it was such a special experience, it allowed me to explore so many layers of emotions as an actor and the entire team has worked really hard on it. I genuinely cannot wait for the film’s release, especially to see the reactions of the audience to it.”
The crime investigation drama boasts a stellar cast. Along with Yami, the film will feature Pankaj Kapur, Rahul Khanna, and an ensemble of younger talent, including Neil Bhoopalam, Pia Bajpai, and Tushar Pandey, in pivotal roles.
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