Song Ji-hyo’s Lingerie Brand Gets Boost from Ji Ye-eun: “I Replaced All My Underwear with Hers”

Actress Ji Ye-eun has thrown her full support behind fellow star Song Ji-hyo’s lingerie brand, giving it a glowing endorsement that’s quickly catching fans’ attention.

On the April 22 episode of the YouTube show Jimotdaero Table (M-Dromeda Studio), titled “Ji Ye-eun Loses Her Taste vs. Song Ji-hyo Loses Her Logic,” the two actresses opened up about personal experiences, including Ji-hyo’s lesser-known journey as a lingerie entrepreneur.

When asked what sparked her brand’s creation, Running Man veteran Song Ji-hyo revealed, “I looked at women’s underwear and thought, ‘Some of these are so fancy, I can’t even see myself wearing them.’ So I decided to make something just for me, something truly comfortable. I’ve been working on it for eight years.”

Ji Ye-eun didn’t hold back her admiration. “Buy her lingerie. Seriously. I threw out all my old underwear and replaced it with hers, it’s that comfortable.”

The pair even joked they were wearing the brand during the shoot, briefly posing in a playful runway moment. The episode gave fans a humorous yet heartfelt glimpse into Song Ji-hyo’s passion project.

Song Ji-hyo, despite making waves with a viral lingerie photoshoot earlier this year, recently revealed the tough reality behind her business journey. On Gym Jong-kook, she shared that after eight years of preparation, sourcing fabrics, sewing, and launching a company, sales have been a struggle.

With just a few orders daily, the Running Man star admitted it’s been challenging but remains determined to persevere, saying, “I’ll keep doing my best.”

With Ji Ye-eun now singing its praises and fans showing growing curiosity, Song Ji-hyo’s lingerie brand may be turning a new corner, one order at a time.