Song Kang has become the new face of LOEWE!
On November 18, Spanish luxury fashion house LOEWE officially announced that Song Kang has been selected as its newest ambassador, sharing their excitement by saying, “We look forward to this new journey with him.”
The brand praised the actor’s influence, noting, “Song Kang, who captivates audiences with his striking presence and unique sense of style, is one of the most in-demand actors in Korea today. He is deeply loved by fans around the world.”
Reflecting on the appointment, Song Kang expressed his admiration for the brand, saying, “I’ve always been drawn to LOEWE’s creative approach to craftsmanship and leather. As an actor, experimenting while staying rooted in my artistic identity is essential. That’s why I’m truly thrilled to begin this new journey with LOEWE—a brand where artistry and emotional depth beautifully coexist.”
Congratulations to Song Kang!
