Sooryavanshi, 83 May Release On OTT, Says Reliance CEO

By Subhash K Jha

As  one by one all the pending  films, big or small, are succumbing to the digital temptation we have  it from informed  sources that Rohit Shetty’s Sooryavanshi  and Kabir Khan’s  83, both  produced  by Reliance  Entertainment , may also  go to the  OTT platform .

Speaking  exclusively this  writer  Reliance Entertainment CEO Shibasish Sarkar says, “We are 100% inclined to take theatrical route. However at the same  time we don’t want to delay the release further than practically  possible. That means we will not like to push release dates beyond Diwali / Christmas. So first option is to go theatrical if cinemas open up and audiences are back.”

Also Read:  Will Covid Kill The Theatre Business?

  However now for the first time since the lockdown  Sarkar admits that  Reliance Entertainment is looking at  the possibility  of releasing  Rohit Shetty’s  Sooryavanshi and Kabir Khan’s 83 on the digital  platform. “If either cinemas don’t open or corona impact increases many fold ….and audiences are not coming….Or in some states theatres open and in some states they won’t….in those scenarios we will have to explore  all options.. Either pure SVOD(video on  demand)   routes. Or TVOD / PPV (pay per view)  routes like what the makers  of  Mulan are planning. Or part theatrical / part TVOD .Or in some state / countries theatrical and some state digital….Basically we will not like to shift release date further….and ideally look for theatrical or any other hybrid measure for the best  possible  release.”

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