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Sooryavanshi Hits Blockbuster Status On Day 1, Trade Analysts Speak

The wait was worth  the weight  in gold. Rohit Shetty  and Akshay Kumar’s first  film Sooryavanshi together is  a certifiable blockbusters.

Collections from all over  the  country are far  better and bigger  than expected. The  Rohit Shetty cops-and-terrorists action-comedy registered the second-highest  collections  for an Akshay Kumar starrer.  According to  Boxoffice India,for Rohit Shetty it is the fourth best opening day after Singham Returns, Chennai Express and Golmaal Again.

Considering the  Covid  restrictions this  is not just  an incredible  circumstance  but also highly  encouraging for the  movie-theatre  business.

Trade guru and boxoffice  expert Taran Adarsh is  gung-ho about the  roaring collections. “Well it is  a fantastic start. Sooryavanshi  has revived the  Hindi film  industry. It has infused  oxygen in the lungs of  the  ailing  film industry. It’s a very very positive  sign. We are at the moment looking at 27 crores  as the first day’s collection. This, despite  Maharashtra, the largest  boxoffice contributor, only being  allowed fifty percent  occupancy.”

Taran  sees  a bright future for  the ailing  movie  business. “ It’s a great  revival we are  witnessing right now. In the coming weeks we will see  a lot of  good things happening to  the movie business.  Good content will always triumph.I would say , not just movies but cinemas are back. Last year  there were so many skeptics saying people   don’t want to go back to movie theatres. They  have all been proven wrong. Big-screen  entertainers , the experience of watching movies  on the  wide screen can never fail.”

Says producer-director Suneel Darshan(who  directed Akshay Kumar in Jaanwar considered  a turning point  in the  actor’s career), “The rousing opening-day reception to Sooryavanshi has come like a torrential downpour to the  auditoriums that were parched since over 21 months…!

Girish Johar, producer and  trade  analyst feels Sooryavanshi has disproved all  the  misgivings  about  the  future   of cinemas  after  the pandemic. “The fantastic start of Sooryavanshi has demolished various notions of big screen taking a back seat or OTT being premium screen for filmmakers. India is a growing market and Cinema Screen Entertainment is here to stay. Yes, content may become selective but Big Screen means Big Entertainment. And SOORYAVANSHI is just that”

  Johar feels  producers  like Reliance Entertainment(Sooryavanshi) and  Salman Khan(Antim: The Final Truth)  who  waited  for  the theatres  to re-open, were  on the right track. “The patience of makers has paid off.The  fantastic opening of Sooryavanshi has assured it a HIT STATUS already. Despite capacity restrictions the audiences have thronged to theatres on  Day 1. This  resurrects  our  faith in entertaining cinema. Really hope that  like other industries of travel and  eating, REVENGE CINEMA VIEWING comes into play here as well within our country. Pretty confident that the brilliant start of Sooryavanshi ensures that other forthcoming films will release with full throttle.”

  Bihar’s  prominent  movie distributor  Kishan Damani is  ecstatic. “Sooryavanshi opening has ruled out all theories that OTT would affect theatrical business …. The audience were just waiting to be back to theatres and with Sooryavanshi the same has been proved … Nothing can ever replace the theatrical experience.”

However trade analyst Amod Mehra cautions against over-optimism. “I would advise everyone  to  wait till Monday before celebrating.”

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