On Saturday images from Katrina Kaif and Vicky Kaushal’s haldi ceremony went viral. It once again raised the question of a far from healthy interest shown by the media in a marriage that the couple ostensibly wanted to keep strictly private.
The shocking truth is, the entire charade of privacy was orchestrated from behind the scenes by expert marketing teams.
A filmmaker who is close to both Vicky and Katrina says, “Don’t you know, the best way for a wedding to be splashed across the media platforms is to maintain a no-trespassing stance. The more you say you don’t want your wedding to be covered, the more it will be covered.”
Apparently there was never any embargo on pictures taken by guests.
“Within hours of the ceremony the pictures were put on the social media platform, threreby quashing all talk of a private ceremony,” the filmmaker reveals, adding that every detail and then some fictionalized details were leaked out by the couple’s marketing team.
The most prominent fantasy on the VicKat wedding was that they intended to have two ceremonies, one according to Hindu rituals the other a Christian ceremony. Over-zealous portals even reported that a special cake works lakhs of rupees was baked for the Church wedding.
The filmmaker friend dismisses this as “baked nonsense.”
“Some cake makers got publicity by talking about the special cake baked for occasion. I didn’t see any cake at the wedding. There was no Church wedding, so there was no question of cake.”
Then who was giving out all those “inside details” about the imported berries in the cake?A cake maker claiming to have created the ultimate baking delight for the wedding, squealed, “The official cake pictures will be released soon.”
We are still waiting.
Another report could barely contain its excitement as it went into an imaginative overdrive : “Wedding cake is a blue-and-white five-tier Tiffany wedding cake curated by a chef from Italy. It costs anything between Rs 3-4 lakh. We also have the details of the food menu at the big fat Bollywood shaadi.”
The report went to give us a detailed menu. According to invitees the real menu was far removed from the one flashed in the media.
A yesteryear actress who was a superstar in her heydays and now remains active in the public domain speaks for a whole section of the more rational Indian public when she says, “When I got married there was just a handful of curious magazines. Today there are a hundred entertainment portals each wanting to give a wedding exclusive. There is bound to be a whole lot of fabrication. When we said we wanted it to remain private we meant it. Today there is nothing like privacy. Romance, shaadi , bachche aur divorce sab social media pe hota hai.”