After the savage reviews and the audiences’ mixed reaction to the pageant of periodicity Thugs Of Hindostan has taken a sharp plummet at the boxoffice.
Post the day of release collections fell as much as 30 to 50 percent in several centres.While on the first day this lavish costume drama collected approximately Rupees 50 crores, the next day there was sharp drop in the collections . By Sunday the collections had dropped by a further 25 percent. The collections at the end of long holiday weekend was around Rs 118crores, a paltry amount when considered many big Diwali releases in the past.
The collections fell even more drastically on Monday.
“The losses are yet to be computed. But Thugs Of Hindostan will be among the lowest earners among Aamir Khan starrers, that’s for sure. The collections are falling every day,” says a personnel from a leading multiplex who blames the rapid fall at the boxoffice not only on the quality of the work and poor reviews, but also on the high ticket pricing.
“The producers insisted on hiking ticket prices .This extra pressure on the consumers’ pockets during Diwali also worked against the film,” says producer Pahlaj Nihalani who was all set to release his film Rangeela Raja alongside Yash Raj’s Thugs Of Hindostan.
“I am sure the audience would have liked to have another option at the multiplexes, specially considering how they’ve reacted to Thugs Of Hindostan. But my film couldn’t make it on time due to unforeseen circumstances,” says Nihalani.
Eminent critic Raja Sen comments, “It is heartening to see the audience being discerning and staying away from a universally panned film.When a film that nobody likes makes a lot of money, filmmakers become complacent.”