A heated styling debate has erupted among K-pop fans after three SM Entertainment idols were spotted wearing the exact same red dress at different events.
The look first appeared on aespa’s Winter back in May, then on Hearts2Hearts’ Ian in July, and most recently on BoA in August. The repeated use of the striking outfit quickly caught the attention of netizens, sparking mixed reactions online.





The dress features a layered ruffle skirt with a dramatic train, often styled with socks and heels for a chic yet bold stage presence. While each idol brought their own flair to the look, fans noted it wasn’t just a similar design — but the exact same piece being rotated.


On community forums like TheQoo, opinions were sharply divided. Some fans criticized SM Entertainment for “recycling” outfits, arguing that stars under the same label should be given more unique styling to highlight their individuality. Others defended the choice, saying it was practical and sustainable, pointing out that the dress still looked great on stage and didn’t lose its appeal despite being reused.
- They’re from the same agency but dressing them in the exact same clothes kills individuality.
- Why are they recycling outfits? That’s just lazy…
- I thought it was just a similar style, but why make them share outfits..?
- The clothes are pretty—especially the BoA-inspired look suits them well. But why does the agency make three people wear the same thing..ㅠㅠㅋㅋ..
- Why do they keep reusing outfits
- I mean, it’s better than wearing once and tossing it out… but still, it’s pretty, right?
The discussion even expanded into a broader debate about K-pop fashion practices. While some argue that idols deserve exclusive, one-of-a-kind stage looks, others believe reusing outfits is both cost-effective and environmentally conscious compared to creating new costumes that may only be worn once.
As one netizen put it: It’s not about the dress itself — it’s about how each artist makes it their own.
Sources: Theqoo
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