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Uri Is The First Bonafide Hit Of 2019



After  2019’s bonanza  of  hits for Bollywood,  it looks  like this year  too will reap rich harvests  . 2018 ended  with  a  big hit Simmba.

Now 2019  has opened with  a hit , the war film Yuri which  is showing very  impressive  boxoffice numbers . The  film collected  8.43 crore rupees on Day 1. The figure leapt to 12.43 crores on  Day 2. Over the weekend Yuri has  made  a staggering Rs 35 crores.

 It is  expected touch 100 crores by  next weekend.

Made at a budget of approximately  Rs 25 crores, uri is already  showing an impressive  profit  within  a week of its release.

The other  surprise success  of the week is the Manmohan  Singh bio-pic  

The Accidental  Prime  Minister. Like Yuri, this film too has shown  an impressive growth  over  the weekend and is expected  to be a surprise  success.The Accidental Prime  Minister  is  being dubbed  into Tamil and Telugu from this Friday.

Says trade analyst Amod Mehra, “People today are eager to see something different but it should have some substance to back it. Both films depict true-life incidents from recent history and both have their own audience. The  modest budget of The Accidental Prime  Minister  has made the film commercially viable. URI arouses the patriotic emotions as it’s based on recent incidents and is a slap on the face to our enemy No.1,namely Pakistan.

”Adds trade pundit Atul Mohan, “Topical, well-made films, right marketing and buzz are the factors in favour of these two. The country is entering into election fever now and buzz around these two films that these are propaganda films by ruling party has also added to the curiosity element. People are liking these films and this  positivity is growing into footfalls.” 

Trade  expert  Girish Johar sees  the triumph of two starless dramas  on the same Friday as a  victory of  content. “To me it clearly shows that CONTENT IS KING. Despite the so called lesser mass appeasing  stars these films have started well and have strongly consolidated there on.

The audiences has shown clearly that all they want is good appealing content which not is entertaining but is also worth their time and money. This is a great trend for the business of film making as it will enable good stories to be told irrespective of who is starring in it. Overall is a very  comfortable start  movie business in 2019 ! ReplyReply allForward
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