Uri Marches On To Become A Blockbuster

Debutant  director  Aditya  Dhar and producers RSVP  have much to rejoice about.Their war film Uri has declared a war of its  own at the boxoffice. After  unexpectedly hitting the 100-crore mark, the  film is marching towards  the  200-crore target quite effortlessly.

Trade expert Taran Adarsh explains the  phenomenon.  “Uri has worked for multiple reasons. One, the choice of story as well as storytelling deserve full marks. The surgical attack and how it was executed is brilliantly depicted. Two, Uri is all about national pride, power and patriotism. Three, Vicky Kaushal’s bravura performance, Aditya Dhar’s superb direction, Mitesh Mirchandani’s stylish cinematography and the background score and sound design are superb. Most importantly, the  war-cry , ‘How’s The Josh? High Sir!’ has caught on  in a big big big way.”

Trade analyst Girish Johar feels   Uri has several factors going in its  favour .  “Obviously it is extremely well made and all the actors have performed exceedingly well. It’s technical crew has also given fantastic inputs. Right from Direction, to its music…its camerawork.. its editing…its background store… all have come out double thumbs up.Also the timing of the release worked in its favour…with the other films in opposition falling like nine pins as none of them were enjoyed by the audiences. This also helped it get a longer run at the BO.”

Johar  also  attributes  the  spectacular  Uri success  to its ticket pricing. “The makers very smartly manoeuvred the ticket prices…which ensured that it becomes comfortable for the audiences at a wider level to watch it. This move  became a double winner for them as the audiences went into REPEAT mode with the film, which is very rare these days.”

Aptly,  Girish Johar feels all the factors worked  in Uri’s favour. “Basically everything worked, every plan and move became successful and all has gone right for this film. Right from audiences love to critics praising… HOWZ’S the JOSH wasn’t merely a tagline for film lovers anymore.Even the top political brass took to it. Even when India won the match with New Zealand and BCCI officially stated …Howz the Josh….HIGH SIR !!!That’s the  Uri  impact.”

Adds  filmmaker  and  Industry representative  Ashoke Pandit, “An honest  and well-made film. Great team work. Films on soldiers at the battlefront  if made sincerely never fails.”

 Uri’s director Aditya Dhar seems to  take the film’s  spectacular success in his  stride.

He analyzes,  “The  Indian  population really connected with the emotion of nationalism.We Indians  are inherently very patriotic and emotional and I think because of the digital medium people really know beforehand what  any  film  from any part of the  world  will offer them. So our desire to give something truly international and still keeping ourIndianness intact when it comes to emotions and feel is what I feel worked really well with the audience.”

   Speaking about Uri  being too anti-Pakistan  to be released  in Pakistan Aditya Dhar  says, “Our  film is about a nation’s fight against terrorism.Considering the Pakistanis  are also suffering  heavy losses due to terrorism, they along with every country in  the world  fighting against terrorism should see it. Who knows, Uri might  become a tool for everyone to come together and fight  against the global menace of terrorism.”