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Will Roohi Bring Back The Audience?Director Confirms Release



2021’s first significant theatre release is  here.  Roohi Afzana,now titled Roohi,  an eerie  airy horror-comedy featuring Janhvi Kapoor  and  Rajkummar Rao  is  all set  to release  in March 2021. Confirming this  director  Hardik  says  other details  are now  being worked out.

Roohi Afzana  has  a  lot going for itself.Jahnvi Kapoor scored a bull’s  eye last year with the  bio-pic Gunjan Saxena.Released  on the OTT platform, the  film fetched her unanimous  accolades and she tells me she will be seen  in a completely new avatar in  Roohi Afzana.

Her co-star Rajkummar Rao has also been going through a  winning streak  with Ludo and The White Tiger released  digitally, getting  enormous  eyeballs and appreciation.

Comments  trade analyst Girish  Johar, “Roohi Afzana though the trailer is still awaited has decent buzz around it primarily because of its cast Rajkummar Rao, Janhvi and Varun Sharma and also because of the Horror-Comedy genre. This cast follows   a good traction at the  boxoffice  and the genre has been successful in the past as well. Promotions are yet to be started but yes if the content catches the viewers’ attention,I am pretty much confident that the makers will have a decent start at the boxoffice.”

Adds  trade expert Atul Mohan, “The overall package looks good. This one may be the first A Lister film to release in 100% occupancy,  if all states allow it. Right now only some of the states are participating with main centres like Mumbai and Delhi not participating in the 100 percent occupancy  guideline. The film is an  extension of the  runaway hit horror-comedy Stree which had Rajkummar  Rao in the   lead and same producers(Maddock Films). But the scenario is different now. The movie-watching habits have changed during the lockdown. People are not wholeheartedly coming to cinemas. Hence  Roohi Afzana  may have to face some difficulty.But as we have been saying since ages , a good product will always draw an audience. Fingers crossed!”

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