Killing Spielberg: How The Multiplexes Downsized His Latest
There is more politics in fields other than politics than we can imagine. Cinema theatres are no stranger to it.
This week the big Hindi release Baaghi 2 has been given a “free rein” at the theatres, thanks to the clout and power that producer Sajid Nadiadwala exercises over the movie-distribution business.
Apparently the new Steven Spielberg film Ready Player One, touted as the super-director’s most spectacular work in ages, has been “seriously downsized” in the Indian movie market.
A source close to the development says the film’s producers Warner Brothers are “climbing up the wall” trying to get sufficient theatres and screens for Ready Player One.
“Ready Player One is Spielberg’s biggest film in years. It’s being released the worldover as the Eastern weekend’s unanimous boxoffice winner , and one of the year’s potential blockbusters. But here in India its distributors Warner Brothers are fighting for space in the multiplexes where they want to flood the screens withBaaghi 2,the argument being that Ready Player One is only in English, hence limited in its appeal. But dammit, Spielberg is Spielberg. Language is inapplicable, ” says the source.
A source close to Warner Brothers sees this is “ a form of sabotage.”
“By playing down Spielberg’s film to play up the big Bollywood release(Baaghi 2) you are killing the competition. This is not healthy competition,”says the source.