Marketing Team’s Ill Advised Move…Chhapaak Boxoffice Gets Affected By Deepika’s JNU Controversy

Politics has  finally and  irrevocably entered  our cinema. This is proven  by the  abysmally low  boxoffice figures  for Chhapaak Meghna Gulzar’s  much talked-about  tale of an acid-attack survivor’s  fight  for justice.

 The  well-made, moving film has made a mere  17 crores  over the weekend at the  box office. This is a far less amount than what was envisaged  by  boxoffice pundits.

“I expected  a business  of  Rs 30-32 crores  over the weekend,” says a boxoffice analyst who thinks Deepika Padukone’s  visit to the JNU definitely proved  costly  for the  boxoffice outcome  of  Chhapaak,” says the source  who sees no hope for growth for the film.

“Tuesday is Makar Sankranti and there are  already big  releases  in  the South in Tamil and Telugu.  In the  Hindi belt the  first choice this week is Tanhaji. Chhapaak is  a  distant second,” says  the  multiplex expert who blames  Deepika’s marketing team  for  the faux pas.

“She  should  have  never paid any attention to her PR agency who  advised hr  to do this(the JNUvisit). It was they who advised  her to pay a “flying visit” to the beleaguered campus.

After  Deepika’s visited  protesting students in  JNU there  was a clamour for Chhapaak to be  boycotted.It seems  the radicals  have won again.