More Than Just Likes: Addison Rae Net Worth

A digital-age dynamo with charisma to spare, Addison Rae has pirouetted from viral dance sensation to pop star and big screen hopeful, proving that TikTok fame is just the opening act of her ever-evolving stardom. Rae reshaped fame with a smartphone and a rhythm that the internet could not resist. The Louisiana-born performer turned TikTok into her personal stage in 2019, synchronizing choreography with virality until the app itself could not keep up.

A teenager with an instinct for trends, she danced her way past traditional gatekeepers, turning seconds-long clips into million-dollar opportunities. While Hollywood hopefuls fought through endless auditions, she sidestepped traditional barriers with a front-row seat to global attention. Years of competitive dance, starting at age six, sharpened her performance skills long before she turned them into viral gold. The digital stage became a gateway to music, film, and entrepreneurship.

Rae landed a Netflix deal, fronted global campaigns for brands like American Eagle and L’Oréal, and launched Item Beauty, her own cosmetics line. Music came next. Songs like Obsessed and 2 Die 4 expanded her creative reach, pulling in nearly 5 million monthly listeners on Spotify by 2024. In a few short years, Rae’s net worth shot up from $2 million in 2020 to $15 million by 2023. As of 2025, Addison Rae has an estimated net worth of around $25 million. Let’s explore how she achieved her financial standing and break down her earnings from various income streams.

2:28

Related

MrBeast Net Worth: How The YouTube Sensation Turns Views Into Millions

MrBeast has an estimated net worth of $700 million in 2024. With over 289 million subscribers, he is currently the most-subscribed channel on YouTube.

Addison Rae has cracked the code to social media success, effortlessly transforming her viral fame into a stream of revenue that is nothing short of extraordinary. Rae has over 130 million followers across her social media channels. The Obsessed singer gained traction on TikTok, where 88.5 million followers engage with her content. Brands capitalized on her reach, paying over $88,000 per sponsored post.

According to Forbes, Rae was listed among the highest-earning TikTok-ers of 2022, with the publication reporting that she earned $8.5 million that year. Instagram provides another stream of income, where 34.2 million followers turn her posts into prime advertising space. At one point, she was taking home $219,000 per sponsored post. Addison launched a weekly Spotify-exclusive podcast, Mama Knows Best, with her mother, where they talk about their personal and professional lives. Later, Rae rebranded the podcast, relaunching it under the title That Was Fun?

The platform has paid creators like Alexandra Cooper $60 million over three years for Call Her Daddy, and Rae’s larger following suggests her contract was just as profitable. As a rising music star and content creator, the Von Dutch singer draws millions of streams with her viral hits and trending videos, earning a steady flow of ad revenue. Obsessed and other tracks accumulated 485 million Spotify streams and 98 million YouTube views. Based on industry estimates of $3,000 per million views, ad revenue alone brought in around $1.75 million.

Acting Career

Netflix handed Addison Rae her first major acting role in 2021, casting her in He’s All That, a remake of the 1999 film She’s All That. The film introduced her to a new audience and set the stage for bigger projects. He’s All That topped the streaming charts upon release, but critics were far less impressed, delivering mostly negative reviews. Industry insiders estimated her pay for the role to be in the five-figure range, but her paycheck multiplied when she signed a multi-film deal with Netflix.

Each project under the deal brought in a lower six-figure sum, reportedly three times what she made in her debut. The Grammy-nominated musician appeared in the teen horror comedy Thanksgiving shortly after. She is set to appear in Animal Friends, a high-profile production starring Ryan Reynolds and Jason Momoa. The project places her alongside A-listers, increasing her visibility and potential earnings.

Music Sales

Addison Rae’s approach to music is unconventional. She has yet to tour or release a full album, but her songs generate widespread buzz. Her debut single, Obsessed, racked up over 59.3 million Spotify streams and 28 million YouTube views. The track proved her ability to dominate digital platforms without traditional industry backing. The momentum continued with her EP AR, which also attracted millions of listeners. Rae’s breakthrough came in 2024 with Diet Pepsi.

The song landed at No. 86 on the Billboard Hot 100 and earned a Gold RIAA certification for exceeding 500,000 sales in the U.S. As an artist signed to Columbia Records, Rae is estimated to receive about 20% to 25% in royalties. Based on those figures, she would have earned between $1 million and $1.25 million from sales alone. Her latest single, High Fashion, pulled in strong numbers. Within days of its release, it garnered 2.5 million YouTube views and 5 million streams across major platforms.

Endorsement Deals

Addison Rae operates at an elite level in the influencer economy. A team of publicists, agents, and lawyers manage her business, many of whom also work with Hollywood’s biggest names, such as Dwayne Johnson and Reese Witherspoon. Major brands recognize her immense reach, knowing that a single endorsement can translate into millions in sales. Her collaboration with American Eagle alone generated $4.26 million in Media Impact Value.

The MIV is a key metric brands use to measure visibility and consumer engagement. That level of influence explains why Reebok, L’Oréal, Hollister, Google, Saint Laurent, and Marc Jacobs have aligned with her brand. Each brand taps into her digital presence to drive sales, and the financial rewards for her are just as substantial.

Addison Rae’s Business Investments

What started as viral videos evolved into a thriving business portfolio. Addison Rae co-founded Item Beauty with Madeby Collective, targeting Gen Z with clean, science-backed cosmetics. Her audience became her customer base, converting influence into profit. Like Rihanna and Selena Gomez, she stepped into the beauty industry early, positioning herself among moguls whose brands generate millions.

In 2021, Rae partnered with Hampton Beauty to create AF Collection, a mood-based fragrance line. The product line was projected to generate $14 million in retail sales, adding another stream to her income. The combination of beauty, fragrance, and digital influence fueled a financial surge, pushing her net worth from $15 million to $25 million in record time.