Netflix Plans Kartik Aaryan’s Diwali Dhamaka?

Netflix  is planning  a huge diwali dhamaka, and it’s called, what else,  Dhamaka . In the Ram Madhvani- directed thriller that  stars the  hot-and-happening Kartik Aaryan as a celebrated  news anchor  grappling with a wily terrorist who threatens  to blow up Mumbai city, Netflix  feels they’ve a  potential  blockbuster on hand.

 Sources say  the plan is to  give this premium  product the full –on Diwali treatment.

And  rightly so. The  gap between theatrical and  OTT release is rapidly  shrinking. A Diwali release, at  home or in theatres would now be received with  equal fervor.

“And  why not? A Kartik Aaryan release  in theatres is big business. It would be no less on the digital platform. I’m sure Dhamaka will be  as  big a  blockbuster on  OTT as it would have been  in theatres, just as  Bhuj: The  Pride Of  India  would have been a disaster on  any platform,” says  Roshan Singh a leading movie exhibitor in Bihar.

 Interestingly Dhamaka is the remake  of a 2013  Korean  thriller Terror Live .Another Korean remake Netrikann featuring  Nayanthara as a  blind  ‘eyewitness’ in a hit-and-run case is a smash hit  on  the OTT  platform.

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Subhash K . Jha

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