Kartik Aaryan’s ‘Mood Trailer’: Teasers, trailers and preview clips are becoming increasingly innovative. They have to. The competition is not just stiff, it is killing.
I am not surprised that the Kartik Aaryan’s ‘Mood Trailer’ of Ram Madhvani’s Dhamaka was the highlight of Netflix’ TUDUM the first ever global event on September 25. The Dhamaka pre-trailer short-film is well written and tells a story of its own.
We see the film’s leading man Kartik Aaryan dozing on his sofa at home.
Sofa so good. Suddenly a voice (not unlike the Bigg Boss) commands Kartik to get alert, change his clothes get into character as the journalist Arjun Pathak and to say his lines in front of the camera : that as mediaperson ‘Jo kuch kahunga sach hi kahunga’.
At the end of the skit/short film Kartik wakes up and is summoned for a shot.
Not only is this introductory pre-trailer skit well-written and executed Karti Aaryan is a treat to watch as he goes through the motions of this innovative promotion.
Audiences from all across the country tuned in for TUDUM: India Spotlight, where they witnessed Madhuri Dixit in a never-seen-before role in Finding Anamika, along with acclaimed filmmaker Sanjay Leela Bhansali who discussed his vision for his first-ever series, Heeramandi. The audience also caught a sneak-peek into the thrilling world of Vishal Bharadwaj’s Khufiya starring Tabu and Ali Fazal. Adding to the excitement, was Kartik Aaryan in this Tudum special ahead of the trailer launch of Dhamaka and the cast of Mismatched and Kota Factory in a musical battle as they kicked off their second seasons. The much awaited first look of Raveena Tandon’s Aranyak and exclusive song release from Sanya Malhotra along with Abhimanyu Dassani’s sweet love story Meenakshi Sundareshwar was also presented. An exclusive glance of the trailer of Little Things Season 4 was also shown, as everyone’s favourite, Dhruv and Kavya lit up the audience’s screens and the new couple on the block – Riteish Deshmukh and Tamannaah Bhatia in Plan A Plan B came forth to add more glitz and glam to the mix. And last but not the least, was the Malayalam superstar Tovino Thomas and director Basil Joseph, who introduced us to the world of Minnal Murali.