Shah Rukh, Deepika, John Will Meet The Media  On Monday At 4 pm(But There’s  A Catch)

Pathaan has effectually discredited the  efficacy  of media interactions to promote  a  film. The  film’s lead actors Shah Rukh  Khan, Deepika Padukone  and John Abraham did not conduct any  press or portal interviews  to  promote the  film.

And  yet Pathaan  is  a blockbuster.

 This  weekend  the Pathaan producer Aditya  Chopra  of  Yash Raj Films  took a call on behalf  of  the Pathaan team  to do one media  meet at the Taj Land’s End in Mumbai  on Monday January 30 at 4 pm.

The  three principal actors  and  director Siddharth Malhotra  will address  the  media.

 But  here’s the catch: the media will not be allowed to ask any questions. There will be no  Q& A s or  one-on-one  interactions.This  basically means that the  Pathaan  team will  have an opportunity to  say what it wants  to the media. But the  media will have no say.

Make what  you will of this  one-way traffic.

A  source close  to Yash Raj informs  me that this is  the   pattern  regarding the media that  Yash Raj will follow for  future  releases: no  press meets  no promotional  engagements.