Pathaan has effectually discredited the efficacy of media interactions to promote a film. The film’s lead actors Shah Rukh Khan, Deepika Padukone and John Abraham did not conduct any press or portal interviews to promote the film.
And yet Pathaan is a blockbuster.
This weekend the Pathaan producer Aditya Chopra of Yash Raj Films took a call on behalf of the Pathaan team to do one media meet at the Taj Land’s End in Mumbai on Monday January 30 at 4 pm.
The three principal actors and director Siddharth Malhotra will address the media.
But here’s the catch: the media will not be allowed to ask any questions. There will be no Q& A s or one-on-one interactions.This basically means that the Pathaan team will have an opportunity to say what it wants to the media. But the media will have no say.
Make what you will of this one-way traffic.
A source close to Yash Raj informs me that this is the pattern regarding the media that Yash Raj will follow for future releases: no press meets no promotional engagements.