Sooryavanshi Is All Set  For a Grand Post-Diwali Release With Nearly 3,000 Prints Across India

Co-producers   Rohit Shetty and  Reliance Entertainment have grand plans for  the  release  of  their long-awaited  action thriller Sooryavanshi which opens  on  November 5.

While  no  official  statement has  been  made on  the  release plans inside sources say the strategy  to be adapted  is  to  flood theatres with  the  product  to the  extent that the audiences have no choice but to  visit a theatre  nearby to  see  the  film.

Says a  source , “They will release Sooryavanshi on  a record number of screens. This will be the  do-or-die moment for  the  Hindi film industry. The producers are planning to  reserve  a minimum   of 2,600-2,800  screens.”

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As  far as  the  relative non-performance of Akshay Kumar’s last  release Bell Bottom  is concerned, the source says  the Sooryavanshi team is not worried. “Akshay Kumar  in  period films like  Kesari, Gold and  Bell Bottom fares  relatively  less successfully as  compared with his contemporary takes  in  the Housefull series,  Toilet Ek Prem Katha  Padman and  Gabbar Is Back.”

Roshan Singh  a leading  exhibitor in  Bihar wonders, “If not Sooryavanshi then what? If this doesn’t bring back the audience, nothing will. James Bond has also failed.Only Akshay Kumar can save Hindi cinema.”

Subhash K . Jha

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Subhash K . Jha

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