Co-producers Rohit Shetty and Reliance Entertainment have grand plans for the release of their long-awaited action thriller Sooryavanshi which opens on November 5.
While no official statement has been made on the release plans inside sources say the strategy to be adapted is to flood theatres with the product to the extent that the audiences have no choice but to visit a theatre nearby to see the film.
Says a source , “They will release Sooryavanshi on a record number of screens. This will be the do-or-die moment for the Hindi film industry. The producers are planning to reserve a minimum of 2,600-2,800 screens.”
As far as the relative non-performance of Akshay Kumar’s last release Bell Bottom is concerned, the source says the Sooryavanshi team is not worried. “Akshay Kumar in period films like Kesari, Gold and Bell Bottom fares relatively less successfully as compared with his contemporary takes in the Housefull series, Toilet Ek Prem Katha Padman and Gabbar Is Back.”
Roshan Singh a leading exhibitor in Bihar wonders, “If not Sooryavanshi then what? If this doesn’t bring back the audience, nothing will. James Bond has also failed.Only Akshay Kumar can save Hindi cinema.”