Voters In Bihar Get 50 Percent Off On Movie Tickets

If you have cast  your  vote  in Bihar on June I, you are in for a treat.

One  of the reasons why the  new releases opened well this week  was  the ticket pricing of Rs.99  across the board for all  titles .

Now in an unprecedented  move in  Bihar the movie theatres have been instructed to  give a 50 percent  discount on a  movie  ticket to every person who voted on Saturday  during the Lok Sabha elections.

Informs Kumar Abhishek , Cinema Manger Connplex Patna,  “We’ve been asked to provide a  50 percent discount at voters from Sunday  onwards. This  means the boost  in footfalls   will continue this weekend.”

Sharan Sharma’s Mr & Mrs Mahi has opened to an impressive  6 crore-plus  on Friday while  Abhinay Deo’s Savi has accrued around Rs 2 crores on  Day One. The  numbers are  expected to improve even more  on Sunday.

Says  Kumar Abhishek, “Even the earlier releases  Srikanth ,Laapata Ladies and Bhaiyya Ji  are  showing decent collections. But not to the  extent  that the movie business  should start  celebrating. The  monetary incentives  to get audiences into theatres work only if the product is good. This week’s releases have been liked by those who have seen them.Now we  need  the fence sitters  to take the plunge.”

Significantly, the entire publicity of  Savi is shouldered  by its leading lady Divya Khossla. Anil Kapoor  who plays  a pivotal role  and  who was paid  a  hefty amount for agreeing to star in Savi, has refused  to do any promotional  activity.