Exhibitors Up In Arms Against Gulabo Sitabo’s Premiere On Amazon Prime Video

Director  Shoojit Sircar has been  hinting  about  it  for some time. Now  his latest film Gulabo-Sitabo  which features Amitabh Bachchan  and  Ayushmann  Khurrana as a squabbling  landlord and tenant is said  to be   going  straight  to the digital platform.

Apparently Amazon Prime   Video has  bought exclusive  premiere rights  of this  Bachchan-Khurrana squabbler’s saga at  a whopping Rs 30 crores. The official  announcements  are  likely to be made  later this week.

While  director  Sircar  is  more than  happy to facilitate  a  quick release  of his  Corona-stuck  project we gather  from sources close to Mr Bachchan that he  and his co-star Khurrana are  none too pleased with the  swift deal that the producers of Gulabo Sitabo  have  cut with Amazon.

Says  the  source,  “Both Bachchan Saab and Khurrana are keen to wait until  the situation  normalizes. But  the producers have  gone ahead  and closed the deal with  Amazon.”

And it’s  not  just  the film’s principal  actors who are  up in arms against the digital  release  of a  biggie  like  Gulabo Sitabo.

Multiplex chains  are now threatening to take action against producers  going on OTT.

A  prominent  multiplex  personnel on condition  of  anonymity says, “We are  now formulating our own defence strategy  against this short-termed and  myopic benefit move by some  producers.If they can’t see they are killing the theatre  business by taking the digital route then we will also  ensure that the  ones  taking that  route are boycotted from future release outlets in  our theatres.”