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Has The Khan Triumvirate Lost Its Hold On The Boxoffice?

 If you  were one  of  the three Khan superstars  in Bollywood then  2018 was definitely  not  your year. While  Shah Rukh Khan has delivered what looks like a boxoffice  debacle  in Zero, quite recently his Khan  fellow-superstar Aamir Khan too came up with one of the  biggest duds  of his career  The Thugs Of  Hindostan.

 Earlier during the year Salman Khan’s Race 3 underperformed abysmally at  the boxoffice.

Is the Khan triumvirate losing its touch?

Says  trade  analyst Amod Mehra, “The writing is very clear on the wall.It is time  all three Khan  superstars switched  to more mature roles. Or else  they would  no longer be superstars.”

However  film  and trade analyst Girish  Johar doesn’t see the  setbacks  of 2018 as detrimental  to the  Khans’ career.  “The three Khans are SUPERSTARS, a film here or there doesn’t matter. Their fan following does not decrease nor does their stardom gets affected. Yes, all 3 failing together in one year does raise eyebrows but I am sure they are bound to bounce back with their next outings. Also yes, they have to be much much more careful as audiences are growing, their tastes patterns are changing faster…so what they bring to the table has to extra ordinary as anything below neither suits their stature nor is any longer expected from them.”

What  Next For The Khans?

 While Salman  Khan has  the eargly-awaited Eid release Bharat which spans the lifestory  of one man from India’s independence  in 1947 to  present day, Aamir Khan is taking a  sabbatical  from the big screen  to do web series based  on the Mahabharat. Shah RukhKhan  is not committed to any new project.

All three Khan superstars need to sit and do some serious career thinking and revamping. There fa-following  remains  intact. Only their selection of roles needs  to change.

Warns  critic Raja Sen, “Their films may have underperformed this time, but each of the  three Khans  is just one hit away from being on top of the heap again. Any obituaries or celebrations by gleeful  rivals would be premature.”

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