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“No Postponement Due To Demonetization,” Says Producer Ritesh Sidhwani



An  unsavoury rumour has been  doing the rounds  since Tuesday night when the Prime Minister Narendra Modiji announced the scrapping of the 500-rupee and 1000-rupee currency notes.  Reports claim  that the producers of  the eagerly awaited Rock On 2have decided to postpone the release of their film to escape the immediate backlash the currency shortage among consumers.

“Wrong!” says producers Ritesh Sidhwani. “We are releasing on schedule this Friday.”

Adds director Shujaat Saudagar. “I don’t know who started this rumour. We are not postponing our release.”

Farhan Akhtar who plays one of the leads in Rock On 2 and is also the film’s co-producer wonders if there is ever the perfect time to release a film. “Finally it’s not about how much you market your film. If intense marketing helped sell a film to the audience ,every film would be a hit.  I feel the public makes up its mind whether it wants to see a film or not early in the process of a film’s marketing.  If they’ve decided they want to see a film, nothing can stop them.”

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