Speculation has been rife as to who will be Salman Khan’s brand manager after he and Reshma Shetty split up professionally a couple of months ago.
Now we have heard that ITW Consulting Private Limited (ITW), headed by the young and dynamic trio of Vikram Tanwar, Varun Mathur and Gaurav Gill, is the lucky company to have now bagged the deal. Why does this company hold appeal for the super star who has the best of brand management companies running to sign him?
ITW partnered with Sushant Singh Rajput and Kriti Sanon’s Raabta and created a brand integration of Ola in a song sequence. Based on traffic reports, people spend 100 minutes in travelling and Ola Play played the song for all its travelers, the users participated in contests and got a chance to meet their favorite stars. The song was well received by social media, creating visibility online.
Matchbox Media, the media branch of ITW Playworx bagged the overseas publicity rights for Sachin: A Billion Dreams from the CEO and MD of Cinestaan AA Distributors, Anil Thadani. The agency was successful in creating and implementing a plan which reached across to cinegoers across the world.
ITW are the leading consulting and management companies in India and handles everything from brand activation and product launches to award shows and corporate events. In a short span of time the company has grown fast and is on its way to becoming a global entity.
ITW specializes in designing and executing brand management solutions for their celebrity clients in sports, entertainment, and media in India and across the globe. They help to build stronger brand visibility and awareness amongst a wider audience.
Tanwar and Mathur also own Veqta, a digital sports broadcast network (OTT) and a brand of ITW Digital, a sports content platform. Veqta offers a selection of sports content from across the globe through video on demand and live streaming content on almost every sports possible.
Now we know why Salman was impressed enough by this company to sign them up as his brand managers!