In a shocking though not unfamiliar incident of boxoffice arm-twisting Yash Raj Films is allegedly forcing some multiplex chains to play their current release Jayeshbhai Jordaar, a massive flop which sank on arrival on theatres.
Reportedly when Yash Raj got whiff off the abysmal attendance in theatres and the multiplxes’ plan to replace Jayeshbhai Jordaar with either KGF 2 or Doctor Strange, the production house warned that their next big release the historical Prithviraj would not be given to theatres which withdraw Jayeshbhai Jordaar from exhibition in spite of near-empty theatres.
This is not the first time that a major Bollywood production house has issued such an ultimatum.
“It is common practice for big production houses to issue such ultimatums to keep their dead products alive in the theatres,” a theatre personnel from a leading multiplex chain reveals on condition of anonymity.
Kiran Rao’s Laapata Ladies was never meant to be a blockbuster. The film has completed 50… Read More
The new version of the Ramayan directed by Nitesh Tiwari, stars Ranbir Kapoor as Rama,… Read More
There is no one quite like Aamir Khan. Anything he does makes news even without… Read More
While Salman Khan seems unfazed by the risk to his life,the gunfire episode outside Salman… Read More
In Do Aur Do Pyaar, Shirsha Guha Thakurta takes on an urban marriage and breaks into… Read More
Aditya Roy Kapoor as a rock star who is rapidly slipping from the charts gives… Read More
Leave a Comment