If after the spectacular impact that he made last year in his film Arjun Reddy, the Telugu star-actor Vijay Deverakonda is staying away from promoting his new release Ye Mantram Versave , it is with good reason.
While Vijay refrains from comment a source close to the project spills the beans: “Vijay had signed this film long before ArjunReddy. They were shooting for it in 2013 when Vijay was struggling for a foothold. Halfway through the film he realized it was ripoff of David Fincher’s 1997 blockbuster The Game. Vijay was shocked. But he continued shooting. After the film was completed the producers and distributors did not find the project commercially viable sinceVijay was not a known name. He pleaded with them to release the film. But they chose to turn a deaf ear. Now after Arjun Reddy they’ve woken up to Vijay’s newly-acquiredboxoffice status. Hence the hurried release of Ye Mantram Versave.”
According to sources this ripoff was never meant to be promoted by Vijay Deverakonda. “He made it very clear he’d be no part of it.”
Vijay is not the first actor who is thus embarrassed by a film jumping up on him from behind after stardom. Akshay Kumar had to deal with Meri Biwi Ka Jawaab Nahin which was released in an incomplete form long after he became a star. Priyanka Chopra had to deal with producer K C Bokadia releasing Deewana Main Deewana seven years after it was completed.