‘Ten percent more than Sanju.’
That is the standing instruction given to all the leading mutiplexes and single theatres across the country.Theatres all over India have been compelled to hike ticket prices for Yash Raj Films’ big Diwali release Thugs Of Hindostan , allegedly on the say-so of the producers.
A prominent personnel from a leading multiplex chain spills the beans. “Theatres all across have been instructed to raise ticket prices . The barometer for the hike is Raj Kumar Hirani’s Sanju. We’ve told to raise ticket prices by at least ten percent more than the ticket price for Sanju.”
Such monopolistic trade practises are not unknown to Yash Raj. Earlier also during the release of their big-budget films like Veera Zara and Jab Tak Hai Jaan the same strategy of ticket hike was initiated .
While no competition for Thugs Of Hindostan is seen at the North Indian boxoffice, in the South , Tamil superstar Vijay’s new starrer Sarkar which opens two days ahead of Thugs Of Hindostan on November 6 has already registered a far bigger advance booking in the South than Thugs Of Hindostan.
In many towns of Tamil Nadu Sarkar will be screened round-the-clock for 24 hours .
A leading distributor from Tamil Nadu says without a trace of sarcasm. “Down here(in Tamil Nadu and the South) Thugs Of Hindostan is not even the second choice this Diwali. Sarkar is the first , second, third, fourth and fifth choice.”