News & Interviews

Yash Raj Orders Cineplexes To Hike Ticket Rates Above Sanju

Thugs Of Hindostan

‘Ten  percent more than Sanju.’ 

That is  the standing  instruction given to all the leading mutiplexes and single theatres across  the  country.Theatres all over India have been  compelled  to hike ticket prices for  Yash Raj Films’ big Diwali release Thugs Of Hindostan , allegedly on the say-so of   the producers.

 A  prominent  personnel  from a leading multiplex chain spills the beans. “Theatres all across have been instructed to raise ticket prices . The barometer  for the hike  is Raj Kumar Hirani’s  Sanju. We’ve  told  to raise ticket prices by at least  ten percent more than the ticket price  for Sanju.”

Such  monopolistic trade practises are  not unknown to Yash Raj. Earlier also during the release of their  big-budget films  like Veera Zara and  Jab Tak Hai Jaan the same  strategy  of ticket hike was  initiated .

While  no  competition for Thugs Of Hindostan  is  seen at the North Indian  boxoffice, in the South , Tamil superstar Vijay’s  new  starrer Sarkar which  opens two days ahead of Thugs Of Hindostan on November  6 has already registered a far  bigger advance booking in the South than  Thugs  Of Hindostan.

In  many  towns of  Tamil Nadu Sarkar will be screened round-the-clock  for  24 hours .

A leading distributor  from Tamil Nadu says  without  a trace  of sarcasm. “Down here(in Tamil Nadu and  the South) Thugs Of Hindostan is  not  even the  second choice this Diwali. Sarkar is  the first , second, third, fourth and  fifth choice.”

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