Multiplex Theaters To Gang Up Against Producers Going Digital

The stern rebuke  and  threats  of “retributive  measures” issued  by  the INOX chain  of  multiplex  theatres  against  producers going straight to the digital platform  with their ready-for-release  films, are no isolated  move.

One  has it from  very reliable sources that  other  multiplex  chains are also planning  to  place a  ban on producers who bypass the  shut-down movie theatres in favour of  a home-viewing platform.

A  personnel from a leading  multiplex chain  told this writer,  “We are  in webinars and  video conferences  with  our  colleagues  from other multiplex  chains.We are  trying to work out tentative measures  for  a post-lockdown  opening  of our theatres and  also looking at  ways to  deal with the swelling  tide  of  impatient producers forgetting their  commitment to release their films in  movie theatres.”

Apparently all the leading multiplex chains are  in  agreement on the sanctity  of  the  producer-exhibitor relationship.

“You can’t change  your priorities at  the  time of  a crisis.  In any case the  films that are  taking the digital route were  never guaranteed a boxoffice advantage,” says the source.