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Applause Entertainment Enters Into An Exclusive Partnership With Amar Chitra Katha

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Applause Entertainment

Applause Entertainment,  which has been  going from strength to strength during the  past four years,is now  making a ferocious foray into animation kingdom.

 Applause Entertainment, the content studio from the Aditya Birla Group, led by media veteran Sameer Nair has announced a landmark partnership with Amar Chitra Katha, the undisputed leader in the children’s publishing segment in India. As a part of this collaboration, Applause Entertainment has acquired the license to the Amar Chitra Katha catalogue, comprising 400+ titles which will be developed and produced into animated content. After disrupting the storytelling ecosystem with premium original series, popular book and international format adaptations, this partnership marks Applause Entertainment’s foray into animation taking the rich and varied content archive from Amar Chitra Katha to the global audiences, in a brand new avatar.

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Spanning 20 languages, the Amar Chitra Katha library boasts titles across Epics & Mythology, History, Fables & Humor, Bravehearts, Visionaries and ACK Junior. Founded in 1967 by the legendary Anant Pai, Amar Chitra Katha is the pioneer in comic book storytelling for children in India, that has evolved into a cultural phenomenon today. With more than 1.5 million copies sold every year, their comics have secured a niche in the audience’s hearts and minds. In the recent past, Amar Chitra Katha has made great forays in the digital space with all their books having a vibrant global readership through the Amar Chitra Katha app, as well as presence on many other multiple digital platforms such as Alexa, Youtube etc. Furthermore, the company continues to add new titles to its catalogue, with new themes, topics and adapting its iconic art style to endear the brand to a new generation of young readers.

Speaking on the announcement, Mr. Sameer Nair, CEO, Applause Entertainment said, “At Applause, we only strive to deliver the best in storytelling. Over the last four years, we have significantly pushed the envelope in curating and creating the most disruptive stories for Indian audiences that cut across genres and geographies. Amar Chitra Katha is a household name in India with a diverse and celebrated library which deserves to be retold. Like millions of other people, I have grown up reading these iconic comics and as a child, imagined them with dynamic visuals and dramatic sound & action. This is our opportunity to realize that dream. This partnership is also a small step towards helping export Indian culture by taking a unique and deep rooted cultural brand like Amar Chitra Katha to screens across the globe”

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Preeti Vyas, President & CEO, Amar Chitra Katha said, “At Amar Chitra Katha, we have been custodians of India’s stories for over 54 years, and we are thrilled to partner with Applause Entertainment to take our rich storytelling heritage to Indian and global audiences through animation. As the nation’s favourite storyteller, our mission has always been to provide Indian children a route to their roots and inspire in them a great sense of pride about India and being Indian. While we continue to keep our founder, Mr Anant Pai’s dream alive by telling new stories and creating fresh content in print and digital formats, we are also keen on presenting our iconic stories in an animated avtaar. For this, we could not have hoped for a better partner than Applause. We are confident that Sameer Nair and his team, with their passion and superlative track record will do an amazing job adapting our stories to animation and providing the new and future generations of Indians a crucial link to our past.” 

 Applause Entertainment endeavours to re imagine India’s rich storytelling heritage and bring to life our mythical and real-life heroes in a modern rendition that blends culture with technology. On their fourth anniversary, this announcement reaffirms Applause’s commitment to redefine storytelling across genres and formats.

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Jamuna Had A Love-Hate Relationship With  Bollywood

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Jamuna

Veteran  Telugu  actress  Jamuna who passed away on Friday, shared an uneasy relationship with  the Hindi film industry.She did eleven Hindi films including the iconic Milan in  1967 where Jamuna  agreed to play the  second lead, or the  supporting role if you will, to Nutan.

 Jamuna as Gauri was the Other Woman who craved for the hero Sunil Dutt’s attention whereas  he had  eyes and devotion  only for Nutan. In later  years  Aruna Irani played a similar  role in  Caravan.

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 In Milan Jamuna  was not keen to  do a supporting role. Producer L V Prasad tempted her with three chartbusting songs. Besides, Jamuna had played the same role in Mooga Manasulu, the  Telugu original  of  Milan. But it  was the songs composed by Laxmikant-Pyarelal  which convinced  Jamuna to  take up the second lead in Milan.

 While  Nutan had no solo songs  in Milan, she did have the chartbuster duet  Sawan  ka mahina . Jamuna on the  other hand,  had two  splendid Lata Mangeshkar solos: Tohey saawariya naahin khabariya  and   the magnificent Ghazal Aaj dil pe koi  zor chalta nahin.Not only  these, Jamuna  also had a  hit duet  with Mukesh  based on her character  Gauri:  Bol Gauri  bol tera kaun piya.

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But  then, fate  intervened. After the film released  one of Jamuna’s solos, the poignant and memorable  Aaj dil pe koi zor chalta nahin was  snipped  out of the film.

Here is what  happened:  the  Ghazal , one of Lataji’s all-time greats, was very much a part of Milan when  it released on 17 March 1967. But then  it was seen to hamper the  flow of the  film and  edited  out. The  beautiful song occurred right after intermission. Producer  Prasad, a shrewd  filmmaker, got to know that audiences prolonged their  loo breaks as there was  a song after the break. Hence the sacrifice  of  a seriously  sonorous melody.

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Jamuna hardly did  Hindi films after Milan. Her last  Bollywood appearance  was in  Raj Kumar  Kohli’s Raj Tilak  where she  was lost in a multistarrer as  the royal  queen.

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Karan Johar Moves Alia Song From Switzerland To Kashmir

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Rocky Aur Rani  Ki Prem Kahaani

The  romantic duet in  Karan Johar’s Rocky Aur Rani  Ki Prem Kahaani  which was to be  shot in Switzerland and which was  delayed  due to the film’s leading lady Alia Bhatt’s motherhood, is now being relocated to  Kashmir.

Purely out of  the  love for  new mom Alia.

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Says a source in the know, “Karan loves Alia  like his own daughter. He would do anything for her. He postponed  the  release of Rocky Aur Rani Ki Prem Kahani as the love duet could not be shot before Alia’s maternity leave. Karan had decided to shoot the song in Switzerland  after Alia’s maternity love. But now he has relocated the song to Kashmir  as Alia doesn’t want to leave her  baby girl behind for  long stretches.”

And as Karan Johar argued, snow is  snow. How does it matter whether it is  Switzerland or Kashmir?

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This  song would be Karan Johar’s tribute to  his  idol Yash Chopra. Alia would be dressed in chiffon sarees while  Ranveer, for  a change, would be seen in  formals.

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Bobby Deol’s Switchover To Villainous Roles

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Bobby Deol

After  Prakash Jha’s webseries Ashram where Bobby  played a sleazy  godman, and Love Hostel  where  he was a ruthless assassin,   he is playing the villain to Ranbir Kapoor in  Sandeep Vanga’s  Animal.

Bobby says it is not conscious career decision to play negative characters  but a conscious  decision to play interesting characters. “ I don’t look at  characters as positive or negative.When I watch  films there is always  one character  that stays  with you. I want to play that  character.”

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Prakash Jha’s Ashram proved a gamechanger for Bobby.  He admits finding  challenging roles is tough.  “I am trying. I  am doing Sandeep Vanga’s Animal with Ranbir  Kapoor , Parineeti Chopra. Then I am doing the family film Apne  2 which I am  very excited  about.”

 In an  earlier  interview with  this writer Bobby spoke  about his   long absence  from screen  before Prakash Jha’s Ashram.  “My fans   would ask why I wasn’t being seen on the screen.And I couldn’t tell them it was  because  I wasn’t getting good roles. But my fans  stood by me. They gave me  the strength  to  keep looking for the right roles. Thankfully I found the roles I liked. My new  films have given  me  some new fans. I am  thankful  I am still here. Yeah , I am in a good space right now.”

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Pathaan Collects 55 crore nett in India On Day 1

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Pathaan

YRF’s Pathaan has apparently wiped out all previous records as it collected 55 crore nett in India and recorded the biggest ever Day 1 for a Hindi film. The total collections of Pathaan on Day One is 57 crore nett (Hindi – 55 crore and dubbed versions 2 crore).

It is the widest Hindi release of  all  time in India and also the highest grossing 1st Day for a   Hindi film.It is  also the  highest grosser  on the  first first for a  non-holiday release. Pathhan is  also the highest  opener for Shah Rukh Khan.

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Akshaye Widhani, CEO of Yash Raj Films, says, “It is a historic day for Indian cinema and we are humbled to see the love and appreciation that is flowing for Pathaan globally. For Pathaan to shatter records in this fashion on a non holiday, just proves that the theatrical business is here to stay, provided we make films that entice people to come to the cinemas to witness a never seen before experience that entertains them thoroughly.“

He adds, “We, at YRF, are thrilled with the start that the film has got across India and we are hopeful that Pathaan brings joy to cine-goers globally in the days to come! Pathaan is the fourth film of our YRF Spy Universe and we are thrilled that we have been able to elevate the cinematic experience of audiences with each film from this franchise. We humbly share this moment with all the stake-holders of the film who have given their blood, sweat and tears to give people a movie-going experience like never before.”

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