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Dear Shweta Tiwari, Sack Your PR Team
Dear Shweta Tiwari,
In the rat-race one sometimes ends up putting one’s foot in one’s mouth, and it get stuck there.The remark that you made in Bhopal about your lingerie(li-bral thoughts, you must have thought) and its (the lingerie) bizarre connection with God, confirmed the one suspicion that we all have about entertainers: that they should just entertain and not open their pretty mouths about national political or religious matters.
Religion is a special no-no when it comes to public giggles. Didn’t your parents tell you that?My dear friend Javed Akhtar has very interesting views on stars and their public utterances. “Anything they say can and will be held against them. So better not say anything. I have interacted with many actors who don’t even know who the President Of India is. Stick to what you know.Don’t get into areas that are completely darkened for you.”
This is why I like Shah Rukh Khan these days. After having burnt his fingers with his impetuous comments on men and matters, SRK has decided to say absolutely nothing, not even when his son is taken away to jail for no fault of his.
In your case we can’t even say you are being targeted for being a celebrity. Firstly, and I don’t mean to be impolite, you are no Shah Rukh Khan. I remember you in Ekta Kapoor’s long-running series Kasauti Zindagi Kay. Thereafter I can’t recall anything you have done…until now when suddenly a completely off-kilter remark connecting innerwear with God has the nation asking,who is that girl???
In that sense your marketing team has hit bull’s eye,Lady, you are in the news. Congratulations. But at what cost? Do you realize how foolhardy it is to make such a cheap statement at a time when the nation’s sensitivities are at their highest?Celebrities are known to get into serious trouble without knowing what they are doing. This time there was no oops about what you did: you knew exactly what you were saying, and why. You got your 7 minutes of fame. But it may cost you very dearly.
You need to change your PR strategy. There are easier ways to get attention these days. Rakhi Sawant, the master of marketing manipulation, says a lot of outrageous things. But she keeps God out of her rant.Rakhi had once confided in me, “I may be doing things to shock. But I make sure that I don’t say anything that will hurt any community’s sentiments. I have my family, my mother and brother, who would have to suffer the consequences.So I stay within my limits even when I am being outrageous.”
Here is what you need to teach your daughter who is stepping into showbiz: never speak out of turn; no need to have an opinion on anything besides the work that she does. No need to hide your face either when you are out on a date with a star-son. When you try to protest too hard about the attention, you are actually drawing more attention to yourself.
There are two kinds of attention: the one that gets you followers and the one that follows you down to your last breath.When one day in the very distant future your end comes, you don’t want to be remembered as the lady who said something weird about Bhagwan…Or do you?
Sincerely
Subhash K Jha
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Karan Johar Moves Alia Song From Switzerland To Kashmir

The romantic duet in Karan Johar’s Rocky Aur Rani Ki Prem Kahaani which was to be shot in Switzerland and which was delayed due to the film’s leading lady Alia Bhatt’s motherhood, is now being relocated to Kashmir.
Purely out of the love for new mom Alia.
Says a source in the know, “Karan loves Alia like his own daughter. He would do anything for her. He postponed the release of Rocky Aur Rani Ki Prem Kahani as the love duet could not be shot before Alia’s maternity leave. Karan had decided to shoot the song in Switzerland after Alia’s maternity love. But now he has relocated the song to Kashmir as Alia doesn’t want to leave her baby girl behind for long stretches.”
And as Karan Johar argued, snow is snow. How does it matter whether it is Switzerland or Kashmir?
This song would be Karan Johar’s tribute to his idol Yash Chopra. Alia would be dressed in chiffon sarees while Ranveer, for a change, would be seen in formals.
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Bobby Deol’s Switchover To Villainous Roles

After Prakash Jha’s webseries Ashram where Bobby played a sleazy godman, and Love Hostel where he was a ruthless assassin, he is playing the villain to Ranbir Kapoor in Sandeep Vanga’s Animal.
Bobby says it is not conscious career decision to play negative characters but a conscious decision to play interesting characters. “ I don’t look at characters as positive or negative.When I watch films there is always one character that stays with you. I want to play that character.”
Prakash Jha’s Ashram proved a gamechanger for Bobby. He admits finding challenging roles is tough. “I am trying. I am doing Sandeep Vanga’s Animal with Ranbir Kapoor , Parineeti Chopra. Then I am doing the family film Apne 2 which I am very excited about.”
In an earlier interview with this writer Bobby spoke about his long absence from screen before Prakash Jha’s Ashram. “My fans would ask why I wasn’t being seen on the screen.And I couldn’t tell them it was because I wasn’t getting good roles. But my fans stood by me. They gave me the strength to keep looking for the right roles. Thankfully I found the roles I liked. My new films have given me some new fans. I am thankful I am still here. Yeah , I am in a good space right now.”
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Pathaan Collects 55 crore nett in India On Day 1

YRF’s Pathaan has apparently wiped out all previous records as it collected 55 crore nett in India and recorded the biggest ever Day 1 for a Hindi film. The total collections of Pathaan on Day One is 57 crore nett (Hindi – 55 crore and dubbed versions 2 crore).
It is the widest Hindi release of all time in India and also the highest grossing 1st Day for a Hindi film.It is also the highest grosser on the first first for a non-holiday release. Pathhan is also the highest opener for Shah Rukh Khan.
Akshaye Widhani, CEO of Yash Raj Films, says, “It is a historic day for Indian cinema and we are humbled to see the love and appreciation that is flowing for Pathaan globally. For Pathaan to shatter records in this fashion on a non holiday, just proves that the theatrical business is here to stay, provided we make films that entice people to come to the cinemas to witness a never seen before experience that entertains them thoroughly.“
He adds, “We, at YRF, are thrilled with the start that the film has got across India and we are hopeful that Pathaan brings joy to cine-goers globally in the days to come! Pathaan is the fourth film of our YRF Spy Universe and we are thrilled that we have been able to elevate the cinematic experience of audiences with each film from this franchise. We humbly share this moment with all the stake-holders of the film who have given their blood, sweat and tears to give people a movie-going experience like never before.”
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“Professionally, What A Year It Has Been For Me,” Raveena Tandon On Her Padma Shri

Raveena Tandon feels she is in a dream. “I woke up today to the news that I have been awarded the Padma Shri by my Government. I felt all my years of hard work has finally come to fruition.I can’t wait to get back to Mumbai.”
Raveena is in Bhopal attending a wedding. “I woke up on Thursday morning to the good news. My husband(film distributor Anil Thadani) who is in Mumbai had no clue about it. I had to inform him that his wife is now Padma Sri Raveena,” she laughs heartily.
She then grows melancholic. “The past one year has been a whirlwind for me. Professionally, it couldn’t get any better. My webseries Aranyak on Netflix and then the bigscreen blockbuster KGF 2 where I played one of the protagonists , became huge successes.Sadly,it was also the year that I lost my father(well-known producer-director Ravi Tandon). It was the severest blow of my life.I am still processing the loss. The Padma Shri would have made my Dad so proud.”
Remind her she is still young and already a Padma winner and Raveena expresses her happiness. “I guess I am lucky to have received the honour at the midpoint of my life and career. I am also very happy that M M Keeravani Sir has also received the Padma Shri.His Naatu naatu has the world dancing to his tune. But even before Naatu naatu he has done such exemplary work.”
Getting nostalgic Raveena says, “I started working when I was 17.I have done every kind of cinema, balancing out a Chote Miyan Bade Miya with a Shool, a Rakshak with a Ghulam-e-Mustafa, a Bulundi and a Khauff with a Daman and an Aks. It’s always been my endeavour to be be seen in escapism and real cinema. Some people think dancing around trees and doing the masala stuff is easy. It is not! In fact being real on screen is far easier.”
Raveena feels the good days are back in the entertainment industry. “I saw Pathaan and I whistled and clapped the loudest. It is an out-and-out mass entertainer and bound to revive the sagging fortunes of our industry. While the Padma Shri is a personal triumph, the success of Pathaan is a happy occasion for the entire industry.So yeah, I am on top of the world,”
Raveena’s fans would like to know her khubsoorati ka raaz.
She laughs, “It’s nothing more than sleeping and eating right. I try to eat correctly. I have only organic food. More importantly,I am happy and secure in life. If you are content within it is bound show on your face.”
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