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Dear Shweta Tiwari, Sack Your PR Team

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Dear Shweta Tiwari,

In the rat-race one  sometimes  ends up putting one’s foot in one’s mouth, and it get stuck there.The remark that  you made  in Bhopal about your lingerie(li-bral thoughts,  you must  have thought) and   its (the lingerie) bizarre connection with  God, confirmed the one  suspicion that we all have about entertainers: that they should just entertain and  not open their pretty  mouths  about national political  or religious  matters.

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Religion is  a special no-no when  it comes to public  giggles.  Didn’t  your parents tell  you that?My dear  friend Javed Akhtar has  very interesting views on stars and their public utterances. “Anything they say can and will be held  against them. So better not say anything. I have interacted with many actors who don’t even know  who the President  Of India is. Stick to what you know.Don’t get into areas that are completely darkened for you.”

This is why I  like Shah  Rukh Khan these days. After  having burnt his fingers  with his impetuous comments  on  men and matters, SRK has decided to say absolutely nothing, not even when his son is taken away to jail for no  fault of his.

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In your case we can’t even say you are being targeted for being a celebrity.  Firstly, and I don’t mean to be  impolite, you are  no Shah  Rukh Khan. I  remember  you  in Ekta Kapoor’s long-running series  Kasauti Zindagi Kay. Thereafter I can’t recall anything you have done…until now when suddenly a completely off-kilter  remark connecting  innerwear with God  has  the nation asking,who is that girl???

In that sense your  marketing team has  hit bull’s eye,Lady, you are in the  news. Congratulations. But at  what cost? Do you realize  how foolhardy  it is to make such a cheap  statement at a  time when the  nation’s sensitivities are at  their  highest?Celebrities are known to  get into serious  trouble without  knowing what they are doing. This time there was no  oops  about what  you did:  you knew exactly what  you were saying, and why. You  got your 7 minutes of  fame. But it may cost you  very dearly.

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You need  to change your PR  strategy. There are  easier ways  to  get attention these days. Rakhi Sawant, the  master of marketing manipulation, says  a lot of  outrageous  things. But she  keeps  God out of her rant.Rakhi had once confided in me, “I may  be doing things to  shock.  But I make  sure that  I don’t say anything that will hurt any  community’s sentiments. I have my family, my mother and brother, who would have to suffer the consequences.So I stay within  my limits even when I am being  outrageous.”

Here is  what you  need to teach your daughter who is stepping into showbiz: never speak out of turn; no need to have an  opinion on anything besides the work that  she does. No need  to hide  your face either when  you are out on a date with a star-son. When you try to  protest too hard about the attention, you are actually drawing more attention to yourself.

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There are two kinds of attention: the one that gets you followers and the one that  follows you  down to  your last breath.When one day in the very distant  future  your end comes, you don’t want to be  remembered  as the  lady who said something weird  about Bhagwan…Or  do you?

Sincerely

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Subhash K Jha

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Karan Johar Moves Alia Song From Switzerland To Kashmir

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Rocky Aur Rani  Ki Prem Kahaani

The  romantic duet in  Karan Johar’s Rocky Aur Rani  Ki Prem Kahaani  which was to be  shot in Switzerland and which was  delayed  due to the film’s leading lady Alia Bhatt’s motherhood, is now being relocated to  Kashmir.

Purely out of  the  love for  new mom Alia.

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Says a source in the know, “Karan loves Alia  like his own daughter. He would do anything for her. He postponed  the  release of Rocky Aur Rani Ki Prem Kahani as the love duet could not be shot before Alia’s maternity leave. Karan had decided to shoot the song in Switzerland  after Alia’s maternity love. But now he has relocated the song to Kashmir  as Alia doesn’t want to leave her  baby girl behind for  long stretches.”

And as Karan Johar argued, snow is  snow. How does it matter whether it is  Switzerland or Kashmir?

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This  song would be Karan Johar’s tribute to  his  idol Yash Chopra. Alia would be dressed in chiffon sarees while  Ranveer, for  a change, would be seen in  formals.

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Bobby Deol’s Switchover To Villainous Roles

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Bobby Deol

After  Prakash Jha’s webseries Ashram where Bobby  played a sleazy  godman, and Love Hostel  where  he was a ruthless assassin,   he is playing the villain to Ranbir Kapoor in  Sandeep Vanga’s  Animal.

Bobby says it is not conscious career decision to play negative characters  but a conscious  decision to play interesting characters. “ I don’t look at  characters as positive or negative.When I watch  films there is always  one character  that stays  with you. I want to play that  character.”

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Prakash Jha’s Ashram proved a gamechanger for Bobby.  He admits finding  challenging roles is tough.  “I am trying. I  am doing Sandeep Vanga’s Animal with Ranbir  Kapoor , Parineeti Chopra. Then I am doing the family film Apne  2 which I am  very excited  about.”

 In an  earlier  interview with  this writer Bobby spoke  about his   long absence  from screen  before Prakash Jha’s Ashram.  “My fans   would ask why I wasn’t being seen on the screen.And I couldn’t tell them it was  because  I wasn’t getting good roles. But my fans  stood by me. They gave me  the strength  to  keep looking for the right roles. Thankfully I found the roles I liked. My new  films have given  me  some new fans. I am  thankful  I am still here. Yeah , I am in a good space right now.”

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Pathaan Collects 55 crore nett in India On Day 1

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Pathaan

YRF’s Pathaan has apparently wiped out all previous records as it collected 55 crore nett in India and recorded the biggest ever Day 1 for a Hindi film. The total collections of Pathaan on Day One is 57 crore nett (Hindi – 55 crore and dubbed versions 2 crore).

It is the widest Hindi release of  all  time in India and also the highest grossing 1st Day for a   Hindi film.It is  also the  highest grosser  on the  first first for a  non-holiday release. Pathhan is  also the highest  opener for Shah Rukh Khan.

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Akshaye Widhani, CEO of Yash Raj Films, says, “It is a historic day for Indian cinema and we are humbled to see the love and appreciation that is flowing for Pathaan globally. For Pathaan to shatter records in this fashion on a non holiday, just proves that the theatrical business is here to stay, provided we make films that entice people to come to the cinemas to witness a never seen before experience that entertains them thoroughly.“

He adds, “We, at YRF, are thrilled with the start that the film has got across India and we are hopeful that Pathaan brings joy to cine-goers globally in the days to come! Pathaan is the fourth film of our YRF Spy Universe and we are thrilled that we have been able to elevate the cinematic experience of audiences with each film from this franchise. We humbly share this moment with all the stake-holders of the film who have given their blood, sweat and tears to give people a movie-going experience like never before.”

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“Professionally, What  A Year It Has Been For Me,” Raveena Tandon On Her Padma Shri

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Raveena Tandon

Raveena Tandon  feels  she is in a dream. “I woke  up  today to the  news that  I have been awarded the Padma Shri by  my Government. I felt all my years  of hard work  has  finally come to  fruition.I can’t wait to get  back to Mumbai.”

Raveena  is  in Bhopal attending a  wedding.  “I woke  up  on Thursday morning to the good news. My husband(film distributor Anil Thadani) who is in Mumbai had no clue about it. I had to inform him that his wife is now Padma Sri Raveena,” she laughs heartily.

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She then grows  melancholic. “The past one year has been a whirlwind  for me. Professionally, it couldn’t get any better. My webseries Aranyak on Netflix  and  then the bigscreen  blockbuster KGF 2 where I played one of the protagonists , became huge  successes.Sadly,it  was  also the year that  I lost my father(well-known producer-director Ravi Tandon). It was  the severest blow of my life.I am still processing the loss. The Padma Shri would have made  my Dad so proud.”

Remind her  she is  still young and already a Padma winner and Raveena expresses  her  happiness. “I guess I am lucky to have received the honour at the  midpoint of my life and career. I am also very happy that M M  Keeravani Sir has  also received the Padma Shri.His Naatu naatu has  the  world dancing to his tune. But even  before Naatu naatu he has done such exemplary work.”

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Getting nostalgic Raveena  says, “I started working when I was 17.I have done every kind of  cinema, balancing out a Chote Miyan  Bade Miya  with  a Shool, a Rakshak with a  Ghulam-e-Mustafa,  a Bulundi and a Khauff with a Daman and an Aks. It’s  always been  my endeavour to be be seen in escapism and  real cinema. Some people think dancing around trees  and  doing the masala  stuff is easy.  It is  not!  In fact  being real on screen is far easier.”

Raveena feels the  good days  are  back in the entertainment  industry. “I saw Pathaan and  I whistled  and clapped the loudest. It is  an out-and-out mass entertainer and bound to revive the  sagging fortunes  of  our industry.  While the Padma Shri is a personal triumph,  the success of Pathaan  is  a happy occasion for the entire industry.So yeah, I am on top of  the world,”

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Raveena’s fans  would like to know her khubsoorati  ka raaz.

She  laughs, “It’s nothing more than sleeping and eating right. I  try to eat  correctly. I have only  organic  food. More  importantly,I am happy and secure in life. If you are content within it is  bound show on your face.”

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