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Exceptionally Disastrous Weekend For Bollywood Boxoffice



Where  there is a Will, there  is  no way for  the competition. Will Smith scored reasonably well with his  Bad Boys franchise  this weekend. But not well enough for the  film to be considered a hit.The  other releases were so  poor as  to  put  multiplex chains into the dread if not  the red over the weekend.

Says  a personnel from  a leading chain,  “This has been one  of the worst weekends in recent times. Releases  like Himesh Reshammiya’s Happy Hardy & Heer and  the  Malala bio-pic GulMakai were so  poor we had  to look at  cancelling the  few shows that we had allotted  them per day. The Saif starrer Jawani  Jaaneman did  slightly better  , but not good enough  to be considered   anywhere near a  success. Will Smith’s Bad Boys did  better than all the Hindi releases  on Friday, though even that was a disappointment.Even the  Hindi dubbed version  of Bad Boys underperformed.”

To be fair the releases this week largely deserved  their disastrous fate. Barring Jawani Jaanemanthe other releases were  fiercely substandard  products  which  did  not even deserve a theatrical  release. Why would  audiences  waste  money watching film with zero  face-value  and  no  plausibility  in the  storyline?

In addition  a  major chunk  of  the  audience stayed  away.

Explains  trade insider Amod Mehra,  “School  exams are around the corner.The boxofficecollections were  bound to be affected. Because  of  exams  even  Bad Boys  affected.”

Amod  Mehra  has  a point. But how  do we explain the fact that  the Ajay Devgan-Saif Ali Khanstarrrer Tanhaji fared far better in  its third week than Jawani Jaaneman in  its first week?

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