Hrithik didn’t know what he was getting into when he agreed to be part of the food chain Zomato’s campaign to promote their Mahakal restaurant in Ujjain.
Now the custodians of the much-revered Mahaakal temple in Ujjain are deeply offended. They want an immediate apology and a withdrawal of the ad. Both, they’ve already got in no time at all. But it’s just not enough.
Heads will roll. Zomato and Hrithik Roshan now find themselves in big trouble with threats of FIRs and “suitable” action. Roshan has already offended rightwingers with his public support of Laal Singh Chaddha,a film which is under the radical radar because of Aamir Khan.
The anti-Bollywood campaigners on social media have called for a boycott of Hrithik Roshan’s forthcoming film Vikram Veda. With the Zomato ad causing inadvertent offence to rightwingers, there is likely to be more trouble ahead for Hrithik .