Connect with us
Bell Bottom Bell Bottom

Exclusive Premium Content

Is It A Good Idea To Convert Bell Bottom Into 3D?

Published

on

We  get  it.  By   converting a 2D film director Ranjit  Tiwari’s  Bell Bottom  into 3D the  producers are  trying to provide some  major incentive  to the  audience to  get into movie theatres  to watch   the  film when  it releases  on August  19.

But  converting a 2D film  into  3D has always been disastrous. The  way  to make a film in 3D is to shoot in 3D , and not thrust  the technology  on  the  work.

Advertisement

However  trade  guru Taran Adarsh  says  it’s a  good idea. “It’s a great idea to release Bell Bottom in 3D because one, it’s a big-budget film with Akshay Kumar essaying the lead role, so, obviously, the expectations are sky-high. Two, hopefully, it should be the first Hindi biggie to release in cinemas after they reopen. Three, the feel of watching a big film on the big screen in 3D holds its own charm. Therefore, I feel, it’s a wise move on the producers part to release it in 3D.”

  Says Girish Johar, Producer & Film Business Expert, “By releasing Bell Bottom in 3D the makers not only enhance the audiences viewing but also get a chance for screening the film for a wider audiences not only in India, to beat the capacity restrictions SOPs but also in overseas markets too. Hence larger audiences can be catered.”

Advertisement

  Girish feels 3D could  increase  Bell Bottom’s  boxoffice feasibility, “Also the probability of earning revenues increases. 3D ticket prices are normally higher  all across the globe than the regular ones. Finally, 3D should be initiated only if the film can bring in that extra value to the audiences along with extraordinary screen visuals blended with the story of the film.”

Well-known  film  exhibitor Akshaye Rathi is more cautious in his enthusiasm for  the converted  format. “The impact of 3D is optimized when the content and shot design lends itself to the format. Without knowing those aspects of Bell Bottom, it would be tough to guess how well the film may perform in 3D. However, 3D is an offering that isn’t replaceable on mobile phones and TVs and hence, the excitement around that  element can make consumers prefer watching the film in cinema halls over engaging in piracy during the course of its theatrical run.”

Advertisement

Trade  analyst Atul Mohan also  feels adding a third dimension to  Bell Bottom may not be  such a   good  idea.  “We have to offer audiences something different to attract them to the cinemas. Watching a big film on big screen is one big experience and we all are missing that. But at the same time you have to make sure whether your subject requires the 3D viewing experience. When we talk about 3D  first thing that  comes to mind is sci-fi, war or mythological films loaded with VFX.Also watching a 3D film is a  little expensive as it entails cost of glasses.”

Atul brings  up the  very important  issue  of  the  hygiene  factor. “ Sanitization should not be an issue as we are already using disposable or take away glasses at plexes. Producers and exhibitors should ensure that they use disposable glasses.”

Advertisement
Continue Reading
Advertisement
Comments

Exclusive Premium Content

Why On  Earth Is Sushmita Sen Smoking A Cigar In Aarya’s First  Look?

Published

on

Aarya

Season 3  of Aarya is being shot as  you read this, and naturally Sushmita Sen is  super-kicked about it, so kicked that she has put  out a  video where she is seen  in the  best Lady Boss version of herself.

Alarmingly, she is seen puffing away at a  cigar, to  complete her Badass Lady Boss image.

Advertisement

 There was a  time when women smoking  cigarettes  in Hindi cinema signaled vampishness. If a female actor was  shown smoking it meant she had evil designs  over the  hero, and life in general.

 Sushmita being Sushmita, a cigarette won’t do. A  cigar it is, to go with her formidable image. The last Bollywood actor I saw smoking a cigar  on screen was Premnath in the 1970s. Back then so  many  people didn’t die of cancer  by smoking.

Advertisement

 These are  different far more dangerous  and deadly times.

Sushmita is an iconic  actor.She  needs to be more careful about the image  she projects . Smoking  a  cigar doesn’t  enhance a woman’s(or a  man’s) muscle power. Nor does it make her look cool.

Advertisement

About shooting for the third season of Aarya  Sushmita says, “Aarya is synonymous with my name.  I have lived as Aarya for two whole seasons and the love received by the audiences has only encouraged me to do more. Walking on the sets of Aarya Season 3 makes me feel at home and gives me  a sense of empowerment. I’m grateful to the entire team at Disney+ Hotstar, Ram Madhvani Films and Endemol Shine India for the vision of creating Aarya and taking it to newer heights with every season.”

Advertisement
Continue Reading

Exclusive Premium Content

Shah Rukh, Deepika, John Will Meet The Media  On Monday At 4 pm(But There’s  A Catch)

Published

on

Pathaan

Pathaan has effectually discredited the  efficacy  of media interactions to promote  a  film. The  film’s lead actors Shah Rukh  Khan, Deepika Padukone  and John Abraham did not conduct any  press or portal interviews  to  promote the  film.

And  yet Pathaan  is  a blockbuster.

Advertisement

 This  weekend  the Pathaan producer Aditya  Chopra  of  Yash Raj Films  took a call on behalf  of  the Pathaan team  to do one media  meet at the Taj Land’s End in Mumbai  on Monday January 30 at 4 pm.

The  three principal actors  and  director Siddharth Malhotra  will address  the  media.

Advertisement

 But  here’s the catch: the media will not be allowed to ask any questions. There will be no  Q& A s or  one-on-one  interactions.This  basically means that the  Pathaan  team will  have an opportunity to  say what it wants  to the media. But the  media will have no say.

Make what  you will of this  one-way traffic.

Advertisement

A  source close  to Yash Raj informs  me that this is  the   pattern  regarding the media that  Yash Raj will follow for  future  releases: no  press meets  no promotional  engagements.

Advertisement
Continue Reading

Exclusive Premium Content

Fake Projects of Pathaan Director Being Planted In Media

Published

on

Pathaan

Siddharth Anand Denies Considering  Any Project With  Deepak Mukut

A  word of caution to those marketing and publicity wizkids  who think  it’s okay to  plant fake stories  on (fake) projects  with the Pathaan director.

Advertisement

 It is  not.

Such baseless announcements  are meant only to  raise  the equity  of the  producers  with whom Siddharth   Anand’s name is  linked. One  such  producer whose name  has cropped up after the  spectacular success of  Pathaan is  Deepak Mukut.

Advertisement

There were  reports  everywhere that Siddharth Anand’s next would  be with Mukut.

Turned out to be a false rumour.

Advertisement

A  source in the  know informs, “Siddharth now has to complete Fighter  starring Hrithik Roshan and  Deepika Padukone  for Yash Raj.Then  he  is   committed to direct the sequel to War 2 for  Yash Raj films.  They will then start  work on the  next film in the Pathaan  franchise. There is no scope  or  room for any outside  projects  for Siddharth Anand. So every announcement  that  you read of a  new film  to be  directed by Siddharth Anand  for an  outside  producer is likely to  be  a hundred  percent fake.”

When I asked Siddharth Anand  about the  supposed project  with  producer Deepak Mukut he promptly replied,  “NOT AT ALL.”

Advertisement
Continue Reading

Exclusive Premium Content

Pink Director’s Next  Featuring Yami As A Crime Reporter To Stream From February 16

Published

on

Yami

Anniruddha Roy  Chowdhury whose  Pink  featuring Amitabh Bachchan and Taapsee Pannu was one of  the  most important  films of  2016, is all set to  release his  next  Hindi film.

Entitled LostAnniruddha’s film , based on true  events, will see Yami Gautam Dhar(that’s  what the actress calls herself after her marriage)  as a crime journalist. LOST is an emotional social thriller that represents a higher quest, a search for lost values of empathy and integrity.

Advertisement

Inspired by true events, Lost is a story of a bright young woman crime reporter in her relentless search for the truth behind the sudden disappearance of a young theatre activist.

Lost

Lost

Says Aniruddha  “The shoot of LOST has been an incredible journey. I have been eager for the release of our hard-worked venture. The film is a realistic highlight of media in a social context and I am sure that it will give the audience a compelling watch. I am curious about its release and see the responses it shall get. I hope they will welcome it with open hearts.”

Yami Gautam Dhar  who plays  the lead  of  the  crime reporter  says,   “I can’t be happier and more proud of the film’s selection for the opening night at CSAFF. I feel like its one that the people will connect to and will be the one that you cannot miss, especially in the current age and time. I have loved playing this role because it was such a special experience, it allowed me to explore so many layers of emotions as an actor and the entire team has worked really hard on it. I genuinely cannot wait for the film’s release, especially to see the reactions of the audience to it.”

Advertisement

The crime investigation  drama boasts a stellar cast. Along with Yami, the film will feature Pankaj Kapur, Rahul Khanna, and an ensemble of younger talent, including Neil Bhoopalam, Pia Bajpai, and Tushar Pandey, in pivotal roles.

Advertisement
Continue Reading

Most Popular