Why do you think we’ve such a
Unfortunately here economics g
But the first challenge is to attract good writers and directors to make films for us. But I am glad to share that the quality of submissions have hugely improved and we are soon going to come out with a string of wonderful films in both, live action & animation.
You tried your best to change that, with films like Gattu. How far do you think you
The experience was both challenging and fulfilling. Also it has been a learning experience in terms of understanding this space of children’s cinema and also what all entails working with the Govt. But I had no magic want to transform a 55 year old organization in just 3 years. I tried to make many big and small changes. For the 1st two years they were mostly systemic, revamping archaic rules and regulations, creating better systems, that could have a lasting impact, beyond the individual. I also focused on expanding the CFSI family by inviting a lot of people to participate in the various processes of making the organization more vibrant. Be it film makers, distributors, educators, animators and also tried to reach out to lot more children who could participate, not just as beneficiaries, but as stakeholders in creating this change. I managed to convince people like Gulzar Sa’ab and Vishal Bharadwaj to join our Executive Committee, which is empowered to make a lot of crucial decisions, as CFSI is meant to be an autonomous body. I tried to instill more passion in the organization, the staff that has been there for ages and had lost the excitement.
Despite our library of 250 films, in 55 long years, we never had a national commercial release of our film! For the first time we released our film – Gattu in theatres all over the country on 20th July 2012
Revamped the whole process of submitting and accepting proposals, by constituting a Script Committee and an Assessment Committee, that is more transparent and credible. Also archaic rules of only accepting 35mm films, now includes digital formats, something that makes it much more democratic and viable.
The process of Production has become far more professional and streamlined. Also increased the allocated budget for making children’s films.
Attracting good directors to make films for CFSI, both eminent and new talent. Ad this can only happen when you release films and distribute them through different ways, giving them the confidence that their filmswont be lying in cans.
Collaborating with Film Institutes to encourage young film makers to make children’s films and got very encouraging response. We held several workshops with young film makers in different cities.
We have both new and old films, which have won awards Nationally and Globally, which we are distributing through various means, including the new media. Rajashri, which has the largest presence on the Youtube in Asia, is now hosting many of our films. Also outlets for DVds beyond just the cfsi office!
We have also restored many damaged films and digitized our archive. We have brought out a catalogue of 250 films that give substantial information on all of them.
While it has been an amazing learning experience, I am also glad that it came to an end! I took my honorary post a bit too seriously, and gave it a lot of my time and energy, and now I am glad I can focus on my other interests and of course my little one!
Do you think children are more entertained by the masala entertainers and are not really interested inchildren’s films per se?
To know the answer for this, we’ll first have to make better children’s films and then give them a level playing field by marketing them adequately. Bot going by my experience of the 3yrs. Where we showed many films to children, we were amazed how much they enjoyed them. When we restored Shyam Benegal’s Charandas Chor, a 70s B/W film, with no child artist, we were very unsure if the kids of today will sit through it. But to our pleasant surprise, they absolutely loved it in every screening! So let’s not assume we know what kids want. Our job is to give them alternatives, choices. The regular stuff is very accessible, but we need to make sure they also have access to films that are more age appropriate. How can a film be right for a 6yr old and a 60yr old. Unfortunately, our films for children are either preachy and boring, or then fluffy and sometimes even violent..
You have a little son. Does it worry you that he may grow up to watch and enjoy films like Rowdy Rathore and Student Of The Year?
I didn’t grow up seeing mainstream films, as my parents didn’t. We had a TV after 8yrs of everybody else. But I didn’t feel deprived, because I was happy doing so many other things that seemed more exciting. Playing outside, going to music and dance concerts, exhibitions, reading etc. Of course these times are different from those. The exposure and onslaught of media is different. But I think parents do a play a big role in providing children with the right exposure, in slowing cultivating their interest. Vihaan doesn’t watch tv,…at least not yet! But of course it worries me to see him and other kids grow in today’s environment.
The reality shows are putting a lot of pressure on children which can be very harmful for their emotional growth. So there is a need to clearly define children’s films, taking them into confidence.