Shocking : Content Delay Causes Cancellation Of Shows Of Saaho

Prabhas  fans in  certain parts  of  North India where  the ‘2K’  format  of  film-projection is applied in theatres, were  in for a disappointment. Saaho could not make it in time in several Northern  towns for the morning shows on Friday when  the  film  opened all across in India in four languages.

Several shows  in Jharkhand including the capital city Ranchi are confirmed as being cancelled on Friday  morning. Reports of  cancellations from other parts of North India  are  filtering in.

An angry distributor from North India who doesn’t want to be  identified  wondered why Hindi viewers  were given a stepbrotherly treatment.

“All deliveries of  digital and  physical  prints  of Saaho were done in Telugu  and Tamil  in  time. The delivery  of  the  Hindi version was delayed  with disastrous  results in  several parts  of  North India. We had to refund  ticket money  to  hundreds  of  angry disappointed  patrons.Why  treat  Hindi audiences with so much contempt?” asks the angry distributor.

 In  the  meanwhile early responses  to  Saaho are not encouraging.