The Anil Kapoor-Anurag Kashyap Twitter War Is Manufactured Marketing
It is amusing to see how far film projects are willing to go juss to get the audiences’ attention and how gullible the media pretends to be while accepting madeup marketing strategies.
This week the media is agog with reports of a “twitter” banter between co-stars Anil Kapoor and Anurag Kashyap who will be seen together in all their vainglorious resplendence as two warring parties in Vikramaditya Motwane’s AK Versus AK.
Sources say the entire Twitter “banter” between the two AKs was rehearsed and scripted.
“Since the two actors play two men with the same initials to their names, at loggerheads with one another, this so-called banter was seen as a good way to kickstart the campaign towards the film’s release,” says the source.
Sadly the banter has backfired with Kashyap’s jibe about Kapoor not getting an Oscar hitting close to home.
A senior and much-awarded actress who is very close to both Anil and his brother Boney guffaws, “It is Anil’s lifelong ambition to get an Oscar. I am sure he didn’t like Kashyap reminding him of it.”
Anil has so far done laughably inconsequential roles in big foreign films like Slumdog Millionaire and Mission Impossible Ghost Protocol. 15 years ago Anurag Kashyap had signed Anil to star in a film titled Allwyn Kalichan which never materialized. Kashyap and Kapoor parted ways most acrimoniously.Obviously time is the greatest healer specially in showbiz .