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This Friday, It’s Taapsee Pannu Versus Chris Pratt

 The streaming platform in India is  getting  progressively powerful. With power comes responsibility. This week  Netflix’s  original Taapsee Pannu feature film Haseen Dilruba will  compete in  the digital  space with Amazon Prime  Video’s big global release The Tomorrow War.

Some  say it is  a lost war for Netflix.

Experts say  the  foreign invasion is  no longer a multiplex phenomenon. It is now in households all over India. Chances are, there will be millions more  eyeballs for The Tomorrow War than  Netflix’s bloodsoaked mutton-curry  potboiler  Haseen Dilruba.

 A  source close  to Amazon reveals  a game-plan behind  Amazon’s strategy to  upstage  Netflix in India. “In June Netflix’s  big Tamil release Jagame  Thandiram with Dhanush , and  Ray the anthology  of  Satyajit Ray’s stories have both  met  with a lukewarm response. Amazon Prime  Video had a game-changing hit The Family Man Season 2    in June. They expect  The Tomorrow War to be their  July blockbuster.”
The  Tomorrow War will stream  on Amazon from  July  2 in English and  3 Indian languages , Hindi Tamil and Telugu enduring the widest  possible exposure  for their July biggie in India.

It remains to be seen  if  Netflix’s crime thriller Haseen Dilruba would be  able to wean  away  a chunk  of   the audience waiting  for  Chris Patt’s high-octane action in  The Tomorrow War on July 2.

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