The marketing teams are busy again, letting us know that the newly-wed couple Katrina Kaif and Vicky Kaushal -–is she changing her name to Katrina Kaif Kaushal?—are being offered “lucrative endorsements”.
However an advertisement guru who is also a topnotch filmmaker rubbishes these claims as “nonsensical hype”
“No major endorsements are likely to be offered to married couples, no matter how big they are individually. In the case of Kareena and Saif Ali Khan there was little interest among advertisers for signing them together once they were married.Even their films together didn’t work,” says the ad-feature director who has worked with several generations of models and film stars as couples or otherwise.
Sad to say,the entertainment business does not favour real-life couples. Most of Saif and Kareena’s films together –- LOC Kargil, Tashan, Kurbaan,Agent Vinod—have proven to be boxoffice disasters.
So here’s good advice to Vicky and Katrina from the ad world: don’t try to sell yourself as a VicKat package. It won’t work.