Yash Raj Films Succumbs To The OTT Lure, Signs Lucrative 4-film Deal With Amazon Prime

Aditya Chopra and Yash Raj Films had so far stayed away from the digital domain arguing that their films are designed specially for the big screen. But now in a significant move, Yash Raj has signed a 4-film deal with Amazon Prime video.

Prime Video becomes the exclusive worldwide streaming destination for Yash Raj Films’ next four massive theatrical releases—Bunty Aur Babli 2, Prithviraj, Jayeshbhai Jordaar, and Shamshera.The titles will premiere on Prime Video just four weeks after their theatrical launch

Bunty Aur Babli 2 stars  Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi, and debutant Sharvar. Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt’s topline mega-action entertainer Shamshera. The  historical action spectacle Prithviraj based on the life of fearless King Prithviraj Chauhan stars Akshay Kumar, Sanjay Dutt, Manushi Chhillar and Sonu Sood. Ranveer Singh helms the family entertainer with a powerful social message Jayeshbhai Jordaar.

Gaurav Gandhi, country head, Prime Video India says“ At Prime Video, we are intently focused on bringing the biggest & the best entertainment to our customers and this partnership with Yash Raj Films is the perfect demonstration of that commitment. Over the last four years, we have been consistently bringing blockbuster movies to entertain audiences from the comfort of their homes and on a screen of their choice. The global digital premieres, four weeks after theatrical release, will not only delight our Prime Members, but will also help significantly increase the reach and viewing base for these highly anticipated films – in India and around the world. Yash Raj Films is known to deliver some of the finest cinematic experiences to audiences, and we are super thrilled to partner with them for these films.”

The deal further strengthens the long-standing and ever-growing relationship between Prime Video and Yash Raj Films, with the former already housing some of the YRF classics—including Darr, Dilwale Dulhania Le Jayenge, Silsila, Chandni, Dil To Pagal Hai, and many more. And recently, the worldwide digital premieres of titles such as Thugs of Hindostan, War, Mardaani, and more have garnered much appreciation and love from the audiences.

Akshaye Widhani, Senior Vice President, Yash Raj Films, added: “In Prime Video, we have found a partner that not only shares our vision of offering engaging cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem. We are excited to ink this exclusive streaming deal with Prime Video, which will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content library.”