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Amazon Prime Video introduces Channels Gives ease of access to viewers with everything under one roof



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Amazon Prime Video introduces ‘Channels’; content from across platforms now available on Prime. Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Amazon Prime Video website and apps

At launch, Prime Video Channels kickstarts with 8 premium content providers – discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max, and Shorts TV – available with add-on subscriptions to Prime members in India_

Prime Video Channels will provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. Prime Video Channels will dial-up progressively, over the course of the week. Addressing customers’ need for a hassle-free entertainment experience, simplified discovery and frictionless payments, Prime Video Channels, acting as an intermediary, will allow Prime members the option for add-on subscriptions of popular OTT services and stream their content on the Amazon Prime Video app and website in India. The launch of Prime Video Channels will mark yet another step towards making Amazon Prime Video the preferred entertainment destination for customers in India.

At launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services including discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV – each accessible with respective add-on subscriptions.  Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.

“At Amazon, we have always focused on improving access, experience and selection for our customers,” said Gaurav Gandhi, Country Manager, Amazon Prime Video, India. “Over the last 4 years, we have continuously strived to entertain and delight our customers by programming in 10 languages, making available Exclusive and Original content from India and around the world and by ensuring a world class streaming experience across screens. All of this has made Amazon Prime Video the most loved premium streaming service with viewership from 99% of India’s pin-codes. With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”

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