Even as we hear of Samrat Prithviraj’s streaming premiere being expedited on Amazon Prime Video, news comes that the producers of Bhool Bhulaiya 2 are re-negotiating the time-line between the theatre and OTT releases of their blockbuster.
Normally, the space between the cinemas and OTT is four weeks. However the producers of Bhool Bhulaiya 2 have asked their streaming partner Netflix for a window of at least eight weeks.
In fact a source close to the project informs that the window may be expanded even more.
“Just eight weeks won’t be enough to complete Bhool Bhulaiya 2’s theatrical journey. The film is getting stronger and stronger because of the unfortunate failure of the films released in subsequent weeks after Bhool Bhulaiya 2, like Jayeshbhai Jordaar , Samrat Prithviraj and Vikram. Bhool Bhulaiya 2 is showing no signs of slowing down. It has proven to be a fatigue-free fare for fans of fear and farce.The streaming may be postponed for a few more weeks rather than just eight weeks,” a source informs.
On the other hand Yash Raj and Aditya Chopra the producers of Samrat Prthiviraj are pushing for an early OTT release of the film to make up for the huge theatrical losses. Sources say, Chopra likes to keep the window between theatrical and streaming releases open in his contracts with Amazon. For Samrat Prithviraj he has indicated that the streaming start sooner rather than later.