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Breaking News: Rajamouli’s RRR To Go On OTT’s PPV Scheme?

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RRR

If  reliable sources are to be believed, then S S Rajamouli’s  eagerly awaited big-screen spectacle  may go on OTT  after  all, but with  conditions.

Sources say the RRR producers have decided to succumb to the digital lure after all.

“Keeping the current situation  in view, there doesn’t seem much of a choice. With  night curfew  imposed in Maharashtra , Delhi and several  others  states  to  follow, the  movie-theatre  business  is again hit hard , really hard. The non-performance of Kabir Khan’s 83  has  shaken the  Hindi film industry.RRR is the most hard hit,” says  the source.

Given the situation the mega-budgeted  pseudo-historical  costume drama  film will  , in all likelihood,  go  on OTT, but  only in the PPV(Pay Per View)  scheme. This means , those desirous to see this posh spectacle at home may have to pay anything from Rs 400-700.

This  is in addition to the  movie-theatre release which now seems  shaky all over again.Even if  RRS gets  a theatrical release despite the  night curfews(which  are  expected to be revoked after the New Years’ festivities ) it will be  absolutely  impossible for  this colossal-budgeted  film to break even through its  theatrical release. To do so it needs to make  a minimum  of Rs 275 crores .

Also Read:  Will Netflix’s Archies Be The Biggest Thing To Happen On The  OTT In India?

An impossible number  during these  impossible times of crisis.