The marketing team of the interested parties have been going amok with imaginary zeroes on the paycheck for the Bhagnanis’ production Cuttputtli. A report claims that Disney+ Hotstar acquired the film which streams from Friday for Rs 125 crores.
However informed sources say the figure is much more conservative. “No major streaming platform will pay that kind of money for an Akshay Kumar starrer after his three successive flops Bachchan Pandey, Samrat Prthiviraj and Raksha Bandhan. No. Disney-Hotstar has paid a much less amount, closer to Rs 80-90 crores.”
Streaming platforms are growing increasingly wary of acquiring big-budget big-screen movies. Rather than pay unreasonable mounts of money for the “privilege” of streaming these busted blockbusters , the major streaming platforms are now looking at the possibility of gauging the boxoffice performance of films before acquiring them for streaming.