Priyanka Chopra’s husband’s film is doing better business than Rani Mukherjee’s hardhitting cop act in Mardaani 2.
Jumanji The Next Level featuring Nick Jonas is definitely all set to out-perform Rani Mukherjee’s franchise film.Mardaani 2 , in spite of the backing and distribution prowess of Yash Raj films, lags behind the tried and tested Jumanji.
“Kids love the Jumanji franchise,whereas the adult content of Mardaani cuts off a sizeable part of the audience for a big-banner Bollywood cinema,” says a source from a multiplex chain which claims Yash Raj Films is making every effort to push Mardaani 2 above Jumanji in theatres.
“But it isn’t working. Jumanji accrued Rs 25 crores at the Indian boxoffice over the first weekend,” says the source.
The figures for Mardaani 2 were smaller.
This is good news for Priyanka Chopra’s husband. Nick Jonas recently had a flop in the failed war epic Mid-way. He is being loved much more in Jumanji The Next Level.
With another Hollywood biggie taking centrestage at the Indian boxoffice this week, bigwigs of the Hindi film industry are planning to approach the Information & Broadcasting ministry with a proposal to stop the dubbing of Hollywood franchise films into Indian languages.
States trade analyst Girish Johar, “As we all know, slowly but steadily Hollywood is making inroads and infact from a 2-5% share it now engulfs around 20% share in Indian BOX Office. Jumanji is the typical Hollywood popcorn flick which caters to the youth and is a hardcore entertainer. The studio has dubbed the film in the 3 major Indian languages and have done a good release by giving it a good marketing push. The Jumanji franchise has yet again ensured that it gives a good and and ahead start vis a vis hindi releases. This is now here to stay.”
However Girish Johar feels the target audience for the two films are different. “Though the target audience for Jumanji and Mardaani 2 are different but Jumanji does capture some of the Mardaani audiences initially. Since Mardaani 2 is getting very good reviews and strong feedback the initial loss of audiences will not matter in the long run. But had the film got weak in competition then surely Jumanji would have lead the boxoffice by a huge margin.”