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It’s Time For Bollywood Superstars To Wake Up And Smell The Caffeine
John Abraham’s arrogant statement on how he looks down on the OTT platform has the nation open-mouthed in amazement at the sheer arrogance of an actor who hasn’t had a hit on any platform for quite some time.
And yet he sneers at the digital platform which is not only the future but also the present, going by the torrent of flops in movie theatres one after another.
And yet John is quoted as saying, “As a producer, I love the OTT space. I would love to make films for the medium and cater to that audience. But as an actor, I am very clear that I want to be on the big screen. I am a big-screen hero and that is where I want to be seen. At this point, I will do films that cater to the big screen. I would find it offensive if someone shut off my film midway on a tablet because they needed to rush to the washroom. Also, I would not like to be available for Rs 299 or 499. I have a problem with it.”
Was John drunk when he made this outrageous statement…power-drunk, that is? How could he presume that the Big Screen still wants him after what happened to his Satyamev Jayate 2 and Attack?
All the so-called A-listers barring Kartik Aaryan have flopped miserably at the boxoffice in the post-Covid phase of cinema viewing.
This doesn’t of course mean that John and his ilk of so-called A-listers are welcome on the OTT. John must understand that unlike television, the OTT is not a dumping ground for big-screen rejects, which is what John seems to be right now.
The OTT has nurtured and encouraged the topmost talent of the country, from Jaideep Ahlawat and Surya Sharma to Shefali Shah and Aaditi Pohankar .
What makes John think that the OTT platform is his for the taking?
- Audiences rush off to the washroom even in movie theatres.