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Kashmir Files Dominates Boxoffice, Threatens RRR
The new Akshay Kumar starrer Bachchan Pandey has been received with a shocking lack of enthusiasm by audiences.
And the film’s team has only itself to blame for the cold reception. Apparently after Vivek Agnihotri’s The Kashmir Files continued to grow massively at the boxoffice even post the weekend of release, the producers of Bachchan Pandey had been advised to postpone their March 18 release .
But they did not relent. Arrogantly confident that an Akshay Kumar starrer can take on the non-star Kashmir Files they pushed along with their release plans.With near-disastrous consequences.
It remains to be seen how much damage The Kashmir Files inflicts on RRR which opens today.
Personnel from three different multiplex chains inform me that the advance booking for The Kashmir Files in the second week is at least 150 percent stronger than Bachchan Pandey’s opening-day collections.
Suman Sinha a respected single-theatre exhibitor in Patna says he has never seen anything like The Kashmir Files in his entire experience of 40 years as an exhibitor.
“We did not release The Kashmir Files on March 11 in my theatre. It was a mistake that a lot of us exhibitors made . We didn’t realize what a Tsunami The Kashmir Files was going to be. We instead released Radhe Shyam which was a disaster while Kashmir Files grew from strength to strength with every passing day.We have now released The Kashmir Files , dictated by the terms and conditions of its distributor during our negotiations, from the week beginning March 28,” says Sinha.
He says the ‘Tsunami’ will effect not only Bachchan Pandey but also Rajamouli’s long awaited RRR that follows next Friday on March 25.
Speaking on the spectacular success of The Kashmir Files trade guru Taran Adarsh says, “The Kashmir Files has found immense love and appreciation from the paying public. The housefull boards across the country are proof enough that the film has worked big time at the BO. From East to West and from North to South, the film has gone from strength to strength with each passing show and day.The film had a very limited release on Friday, but, gradually, the word of mouth caught up and the screen count as well as the BO collections started zooming upwards.The super success of The Kashmir Files clearly indicates that the audience wants to watch a good film in cinemas. Mind you, this film had to face a mighty opponent in Radhe Shyam, yet it overtook Radhe Shyam on Day 2 itself. That says it all.”
Adds trade analyst and producer Girish Johar, “The Kashmir Files has from its very first day had a very strrrrrrrong undercurrent. The film is very hard hitting and gut wrenching which was bound to hit the audiences hard. And it did precisely that. Happy that the audiences took it very positively and has accepted the film with open arms. Also, from trade perspective it destroys all the present talks of star power, that OTT only giving good content and niche films won’t work at BO. It’s honestly a very heartening development will give huge confidence to small and medium content -driven cinema.”
Trade analyst Atul Mohan feels The Kashmir Files has gone much beyond a film. “It has become a movement now! After long we have a film that projects nothing but truth. I won’t call The Kashmir Files a film but an important chapter from history which we all should watch. It makes you think about Kashmiri Pandits and their pain. Now that our PM has also endorsed it there will be no stopping it.”
Maharashtra’s exhibitor Akshay Rathi adds, “What’s happening with The Kashmir Files is the best thing that could happen to our pandemic-paralyzed entertainment industry for a while. Everyone had started thinking that smaller films with no star-value are only apt for the OTT platform. That myth has been busted and crushed to dust by The Kashmir Files . Vivek Agnihotri understands the pulse and politics of the nation. This is a huge victory for content-driven cinema and I hope more films up the ante when it comes to respecting the audiences’ time money and intelligence. I am extremely happy to see The Kashmir Files marching ahead so confidently. I wish them many many weeks of success.”
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Aamir Khan’s Sister Plays Shah Rukh’s Mother In Pathaan

Ever since Pathaan released on Wednesday, audiences have been curious to know who is the woman who plays Shah Rukh Khan’s adoptive mother in Afghanistan. The stately lady with royal looks is none other than the late producer Tahir Hussain’s daughter and Aamir Khan’s elder sister Nikhat Khan.
Nikhat has been closely associated with the film industry and has helped her father in the production of his films like Dulha Bikta Hai and Tum Mere Ho.
Nikhat has acted earlier in the Akshay Kumar starrer Mission Mangal , Ajay Devgan’s Tanhaji and in Sandh Ki Aankh(as a Maharani).
For Pathaan, it was Shah Rukh Khan who suggested Nikhat Khan should play his foster-mother in Afghanistan who names him ‘Pathaan’. It proved to be an inspired piece of casting, as audience have loved Nikhat Khan’s cameo.
It is heartwarming that all three Khan superstars are associated with Pathaan in one way or the other.
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Anurag Kashyap’s New Film Is About Love Jihad

Love Jihad, whatever that means, is the theme of Anurag Kashyap’s new film Almost Pyaar With D J Mohabbat.
Debutant Karan Mehta plays a Muslim boy in an intense relationship with Alaya F who plays a Hindu girl.Kashyap has spared the audience none of the ugliness that such a relationship generates among social-media bouncers, the self-styled guardian of morality .
In the hardhitting powerful and pertinent film a bigot is heard commenting snidely, “These people first talk about Mohabbat. Then they talk about Mohammed.”
Happily and surprisingly, the Central Board Of Film Certification gave the film a ‘UA’ certificate with no cuts: a rare non-‘A’ film of Kashyap.
So far Kashyap and his team have kept the Love Jihad part of the plot out of all media interaction.
But the cat is now out of the bag.
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Samantha Ruth Prabhu to Star Alongside Varun Dhawan in Prime Video’s Indian Original Series , Samantha Speaks

Samantha Ruth Prabhu will be starring alongside Varun Dhawan in the Indian installment of the Citadel universe, the global-event series from Prime Video and the Russo Brothers’ AGBO. The untitled Citadel series based out of India is being helmed by renowned creator duo Raj & DK (Raj Nidimoru and Krishna DK), who are the showrunners and directors.
The local installment is written by Sita R. Menon, along with Raj & DK. The streaming service also confirmed that the production is currently underway in Mumbai. After this, the unit will head to North India and then onwards to international locales like Serbia and South Africa.
Richard Madden (Bodyguard) and Priyanka Chopra Jonas will star in the first-to-launch series within the Citadel universe, which comes from the Russo Brothers’ AGBO along with David Weil (Hunters) and is set to premiere in 2023. Alongside Madden and Chopra Jonas, the first-to-launch Citadel series will also feature Stanley Tucci (The Hunger Games saga). Additional local-language Citadel productions are also in the works, including an Italian Original series starring Matilda De Angelis (The Undoing).
Speaking on her participation in The Citadel franchise for the first time,Samantha says, “When Prime Video and Raj & DK approached me with this project, I decided to take it up in a heartbeat! After working with this team on The Family Man, it is homecoming for me.The Citadel universe, the interconnected storylines between the productions across the globe, and most importantly, the script of the Indian installment really excited me.”
Samantha says she is looking forward to working with Varun Dhawan . “I am thrilled to be a part of this brilliant universe conceptualised by the Russo Brothers. I am also looking forward to be working with Varun for the first time, on this project. He is someone who is full of life and cheer when you’re around him.”
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Bollywood’s Achche Din Have Come

All you doomsday prophets, the booms-day profits are here. Pathaan has opened the floodgates again for Bollywood’s bumper bonanza at the boxoffice.And now there is only the achche din ahead for Hindi cinema.
In the next two months there are three sureshot blockbusters coming up, beginning with Shehzada. An astute devilishly impish adaptation of Allu Arjun’s 2020 Telugu blockbuster Ala Vaikunthapurramuloo.The super-popular Kartik Aaryan gives his own spin to the character. This performance will take Kartik to the next level of stardom. Kartik’s version of Ala Vaikunthapurramuloo is radically different from its Telugu version. Shehzada takes the core idea of the Telugu original and turns it into a something completely different. Kartik’s co-star in Shehzada is Kriti Sanon with whom he earlier shared superhit space in Lukka Chuppi.
Then there is Luv Ranjan’s ravishing rom-com Tu Jhoothi Main Makkaar. The director’s male viewpoint on the chaos of love relationships crests to a comic high in his latest. Ranjan for the first time, collaborates with Ranbir Kapoor for the first time collaborates with Shraddha Kapoor who badly needs a hit.This film should do the trick. The winsome lead pair tries to do one another in a game of Luv This is Luv Ranjan’s Hum…Aapke Hain Con. Ranjan has in the past used the romcom space to entertain his audience to the hilt, he says this time the stakes are different. It is not something we’ve seen before.
Finally it is Rocky Aur Rani Ki Prem Kahani. Karan Johar’s first directorial in six years(not counting the one segment each in Ghost Stories and Lust Stories). This time he has assembled a dream star-cast of Dharmendra, Jaya Bachchan, Shabana Azmi, Ranveer Singh and the boxoffice darling(s) Alia Bhatt. But trust me, this one is not about assembling stars into a complacent plot. The writing in this zany Romeo & Juliet is so crisp and engrossing, the experience is likely to be the visual version of a multi-flavour icrecream cone. Colour, choler and karma collide in this tragic-comic love story . Let the box office dhamaka begin from the house of Dharma.
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